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The World Wide Web and the Social Media as Tools of CSR Communication

In: Handbook of Integrated CSR Communication

Author

Listed:
  • Paul Capriotti

    (Universitat Rovira i Vigili)

Abstract

The increasing development of the Web 2.0 and the Social Networks has opened a wide range of tools for communication and public relations. Today, online communication has become a key aspect in the Integrated Communication management of every organization, changing the way they communicate and establish relationships with their stakeholders. The impact of the Internet in CSR communication has a relevant difference before and after the massive access to the web technology, moving from unidirectional CSR communication to interactive CSR communication. This chapter points out the main traits that define the communication of Corporate Social Responsibility through the Internet. This may contribute to identifying the key challenges that the communication has as a relevant function in the management of corporate responsibility, nowadays and in the near future.

Suggested Citation

  • Paul Capriotti, 2017. "The World Wide Web and the Social Media as Tools of CSR Communication," CSR, Sustainability, Ethics & Governance, in: Sandra Diehl & Matthias Karmasin & Barbara Mueller & Ralf Terlutter & Franzisca Weder (ed.), Handbook of Integrated CSR Communication, pages 193-210, Springer.
    • Handle: RePEc:spr:csrchp:978-3-319-44700-1_11
    DOI: 10.1007/978-3-319-44700-1_11
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    Citations

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    Cited by:

    1. Libena Tetrevova & Martina Jelinkova, 2019. "Municipal Social Responsibility of Statutory Cities in the Czech Republic," Sustainability, MDPI, vol. 11(8), pages 1-19, April.
    2. Barić, Andrija, 2022. "The Role of Social Responsibility in Company Strategy," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022, pages 390-405, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    3. Enying Zheng & Wenjie Liao & Yan Xing & Jiajia Zheng, 2023. "Institutionalizing corporate social responsibility disclosure: Historical webpages of the Fortune global 500 companies, 1997–2009," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 661-676, March.
    4. Tahira Javed & Jun Yang & Waseem Gul Gilal & Naeem Gul Gilal, 2020. "The sustainability claims’ impact on the consumer’s green perception and behavioral intention: A case study of H&M," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(2), pages 1-1.
    5. Colaço, Rui & Simão, João, 2018. "Disclosure of corporate social responsibility in the forestry sector of the Congo Basin," Forest Policy and Economics, Elsevier, vol. 92(C), pages 136-147.

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