Linking ICT utilisation to SME's performance: miracle or mirage? The empirical evidence and lesson from Pakistan
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- Tahira Javed & Jun Yang & Waseem Gul Gilal & Naeem Gul Gilal, 2020. "The sustainability claims’ impact on the consumer’s green perception and behavioral intention: A case study of H&M," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(2), pages 1-1.
- Gilal Faheem Gul & Gilal Naeem Gul & Gilal Rukhsana Gul & Gong Zhenxing & Gilal Waseem Gul & Tunio Muhammad Nawaz, 2021. "The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 14-38, March.
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Keywords
small and medium enterprises; SMEs; information and communication technology; ICT; business performance; manufacturing sector; partial least square; PLS; Pakistan; economic growth; business expansion; technological development; information system.;All these keywords.
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