IDEAS home Printed from https://ideas.repec.org/a/spr/trosos/v16y2022i1d10.1007_s12626-021-00099-0.html
   My bibliography  Save this article

Insta-spiration Sweeping the Nation: The Influence of Instagram on Intention to Travel to Yellowstone National Park

Author

Listed:
  • Ashton M. Hooker

    (University of Wyoming)

  • Kathryn E. Cooper

    (University of Wyoming)

Abstract

Instagram is often blamed for disrupting the tourism industry by causing visitation booms to natural areas. This study examines how Instagram photos and captions influence intent to travel to Yellowstone National Park, testing a model based on the theory of planned behavior. Participants (N = 357) were randomly assigned to view an Instagram post with a photo (photo: landscape or wildlife) and a narrative (historical, tourist, or wildlife) in this between-subjects experiment. Results indicate that photo condition and attitude toward traveling were mediated by political ideology, and attitude was negatively correlated with intent to travel, while greater social return, subjective norms, and perceived behavioral control were all positive predictors of intent to travel.

Suggested Citation

  • Ashton M. Hooker & Kathryn E. Cooper, 2022. "Insta-spiration Sweeping the Nation: The Influence of Instagram on Intention to Travel to Yellowstone National Park," The Review of Socionetwork Strategies, Springer, vol. 16(1), pages 1-24, April.
    • Handle: RePEc:spr:trosos:v:16:y:2022:i:1:d:10.1007_s12626-021-00099-0
    DOI: 10.1007/s12626-021-00099-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12626-021-00099-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12626-021-00099-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Pan, Steve & Lee, Jinsoo & Tsai, Henry, 2014. "Travel photos: Motivations, image dimensions, and affective qualities of places," Tourism Management, Elsevier, vol. 40(C), pages 59-69.
    2. Paul Slovic & Melissa L. Finucane & Ellen Peters & Donald G. MacGregor, 2004. "Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality," Risk Analysis, John Wiley & Sons, vol. 24(2), pages 311-322, April.
    3. Kim, Hany & Stepchenkova, Svetlana, 2015. "Effect of tourist photographs on attitudes towards destination: Manifest and latent content," Tourism Management, Elsevier, vol. 49(C), pages 29-41.
    4. Boley, B. Bynum & Jordan, Evan J. & Kline, Carol & Knollenberg, Whitney, 2018. "Social return and intent to travel," Tourism Management, Elsevier, vol. 64(C), pages 119-128.
    5. Kohli, Chiranjeev & Suri, Rajneesh & Kapoor, Anuj, 2015. "Will social media kill branding?," Business Horizons, Elsevier, vol. 58(1), pages 35-44.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jun Heo & Wonseok Lee & Joonho Moon, 2023. "Structural Relationship between Theme Park Servicescape, Instagramability, Brand Attitude and Intention to Revisit," Sustainability, MDPI, vol. 15(13), pages 1-13, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fangxuan (Sam) Li, 2020. "Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    2. Zajadacz Alina & Minkwitz Aleksandra, 2020. "Using Social Media Data to Plan for Tourism," Quaestiones Geographicae, Sciendo, vol. 39(3), pages 125-138, September.
    3. Deng, Ning & Li, Xiang (Robert), 2018. "Feeling a destination through the “right” photos: A machine learning model for DMOs’ photo selection," Tourism Management, Elsevier, vol. 65(C), pages 267-278.
    4. Yulin Chen, 2019. "Information Clues and Emotional Intentions: A Case Study of the Regional Image of the Cultural and Creative Community," Administrative Sciences, MDPI, vol. 9(2), pages 1-27, May.
    5. Balomenou, Nika & Garrod, Brian & Georgiadou, Andri, 2017. "Making sense of tourists' photographs using canonical variate analysis," Tourism Management, Elsevier, vol. 61(C), pages 173-179.
    6. Raman Kachurka & Michał W. Krawczyk & Joanna Rachubik, 2021. "Persuasive messages will not raise COVID-19 vaccine acceptance. Evidence from a nation-wide online experiment," Working Papers 2021-07, Faculty of Economic Sciences, University of Warsaw.
    7. James K. Hammitt, 2020. "Valuing mortality risk in the time of COVID-19," Journal of Risk and Uncertainty, Springer, vol. 61(2), pages 129-154, October.
    8. Huaiyuan Zhai & Mengjie Li & Shengyue Hao & Mingli Chen & Lingchen Kong, 2021. "How Does Metro Maintenance Staff’s Risk Perception Influence Safety Citizenship Behavior—The Mediating Role of Safety Attitude," IJERPH, MDPI, vol. 18(10), pages 1-20, May.
    9. Scorgie, Fiona & Khoza, Nomhle & Delany-Moretlwe, Sinead & Velloza, Jennifer & Mangxilana, Nomvuyo & Atujuna, Millicent & Chitukuta, Miria & Matambanadzo, Kudzai V. & Hosek, Sybil & Makhale, Lerato & , 2021. "Narrative sexual histories and perceptions of HIV risk among young women taking PrEP in southern Africa: Findings from a novel participatory method," Social Science & Medicine, Elsevier, vol. 270(C).
    10. Kang, Min Jung & Park, Heejun, 2011. "Impact of experience on government policy toward acceptance of hydrogen fuel cell vehicles in Korea," Energy Policy, Elsevier, vol. 39(6), pages 3465-3475, June.
    11. Branden B. Johnson, 2017. "Explaining Americans’ responses to dread epidemics: an illustration with Ebola in late 2014," Journal of Risk Research, Taylor & Francis Journals, vol. 20(10), pages 1338-1357, October.
    12. Joanna Sokolowska & Patrycja Sleboda, 2015. "The Inverse Relation Between Risks and Benefits: The Role of Affect and Expertise," Risk Analysis, John Wiley & Sons, vol. 35(7), pages 1252-1267, July.
    13. Robinson, Angela & Covey, Judith & Spencer, Anne & Loomes, Graham, 2010. "Are some deaths worse than others? The effect of 'labelling' on people's perceptions," Journal of Economic Psychology, Elsevier, vol. 31(3), pages 444-455, June.
    14. Kai Greenlees & Randolph Cornelius, 2021. "The promise of panarchy in managed retreat: converging psychological perspectives and complex adaptive systems theory," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 11(3), pages 503-510, September.
    15. Thomas Deroche & Yannick Stephan & Tim Woodman & Christine Le Scanff, 2012. "Psychological Mediators of the Sport Injury—Perceived Risk Relationship," Risk Analysis, John Wiley & Sons, vol. 32(1), pages 113-121, January.
    16. Felix J. Formanski & Marcel M. Pein & David D. Loschelder & John-Oliver Engler & Onno Husen & Johann M. Majer, 2022. "Tipping points ahead? How laypeople respond to linear versus nonlinear climate change predictions," Climatic Change, Springer, vol. 175(1), pages 1-20, November.
    17. Heather Rosoff & Robert Siko & Richard John & William J. Burns, 2013. "Should I stay or should I go? An experimental study of health and economic government policies following a severe biological agent release," Environment Systems and Decisions, Springer, vol. 33(1), pages 121-137, March.
    18. Pam A. Mueller & Lawrence M. Solan & John M. Darley, 2012. "When Does Knowledge Become Intent? Perceiving the Minds of Wrongdoers," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 9(4), pages 859-892, December.
    19. Lynn J. Frewer, 2017. "Consumer acceptance and rejection of emerging agrifood technologies and their applications," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(4), pages 683-704.
    20. Mutlu, Asli & Roy, Debraj & Filatova, Tatiana, 2023. "Capitalized value of evolving flood risks discount and nature-based solution premiums on property prices," Ecological Economics, Elsevier, vol. 205(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:trosos:v:16:y:2022:i:1:d:10.1007_s12626-021-00099-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.