IDEAS home Printed from https://ideas.repec.org/a/spr/trosos/v12y2018i2d10.1007_s12626-018-0023-8.html
   My bibliography  Save this article

Graph-Based Entropy for Detecting Explanatory Signs of Changes in Market

Author

Listed:
  • Yukio Ohsawa

    (The University of Tokyo)

Abstract

Graph-based entropy, an index of the diversity of events in their distribution to parts of a co-occurrence graph, is proposed for detecting signs of structural changes in the data that are informative in explaining latent dynamics of consumers’ behavior. For obtaining graph-based entropy, connected sub-graphs are first obtained from the graph of co-occurrences of items in the data. Then, the distribution of items occurring in events in the data to these sub-graphs is reflected on the value of graph-based entropy. For the data on the position of sale, a change in this value is regarded as a sign of the appearance, the separation, the disappearance, or the uniting of consumers’ interests. These phenomena are regarded as the signs of dynamic changes in consumers’ behavior that may be the effects of external events and information. Experiments show that graph-based entropy outperforms baseline methods that can be used for change detection, in explaining substantial changes and their signs in consumers’ preference of items in supermarket stores.

Suggested Citation

  • Yukio Ohsawa, 2018. "Graph-Based Entropy for Detecting Explanatory Signs of Changes in Market," The Review of Socionetwork Strategies, Springer, vol. 12(2), pages 183-203, December.
    • Handle: RePEc:spr:trosos:v:12:y:2018:i:2:d:10.1007_s12626-018-0023-8
    DOI: 10.1007/s12626-018-0023-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12626-018-0023-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12626-018-0023-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Alexander, Peter J., 1997. "Product variety and market structure: A new measure and a simple test," Journal of Economic Behavior & Organization, Elsevier, vol. 32(2), pages 207-214, February.
    3. Paul Fearnhead & Zhen Liu, 2007. "On‐line inference for multiple changepoint problems," Journal of the Royal Statistical Society Series B, Royal Statistical Society, vol. 69(4), pages 589-605, September.
    4. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    5. Saviotti, P. P., 1988. "Information, variety and entropy in technoeconomic development," Research Policy, Elsevier, vol. 17(2), pages 89-103, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Makoto Naraoka & Teruaki Hayashi & Takaaki Yoshino & Toshiaki Sugie & Kota Takano & Yukio Ohsawa, 2020. "Detecting and explaining changes in various assets' relationships in financial markets," Papers 2005.10603, arXiv.org, revised Nov 2020.
    2. Yi Sun & Teruaki Hayashi & Yukio Ohsawa, 2021. "A Latent Topic Analysis and Visualization Framework for Category-Level Target Promotion in the Supermarket," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 429-453, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chorus, Caspar & van Cranenburgh, Sander & Daniel, Aemiro Melkamu & Sandorf, Erlend Dancke & Sobhani, Anae & Szép, Teodóra, 2021. "Obfuscation maximization-based decision-making: Theory, methodology and first empirical evidence," Mathematical Social Sciences, Elsevier, vol. 109(C), pages 28-44.
    2. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention," Global Business Review, International Management Institute, vol. 19(6), pages 1622-1639, December.
    3. Saeideh Bakhshi & Eric Gilbert, 2015. "Red, Purple and Pink: The Colors of Diffusion on Pinterest," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-20, February.
    4. Muhammad Raza, Normalisa Md Isa, Shamsul Huda Bt Abd Rani, 2019. "Effect of Celebrity-Endorsed Advertisement and Entrepreneurial Marketing on Purchase Behavior of Smartphone Consumers in Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 6(1), pages 15-29, March.
    5. Rahman, Shaikh Moksadur, 2020. "Relationship between Job Satisfaction and Turnover Intention: Evidence from Bangladesh," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 99-108.
    6. Del Barrio-García, Salvador & Kamakura, Wagner A. & Luque-Martínez, Teodoro, 2019. "A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 1-15.
    7. Wang Kai, 2019. "Towards a Taxonomy of Idea Generation Techniques," Foundations of Management, Sciendo, vol. 11(1), pages 65-80, January.
    8. Bridgelall, Raj & Stubbing, Edward, 2021. "Forecasting the effects of autonomous vehicles on land use," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    9. Kareklas, Ioannis & Muehling, Darrel D. & King, Skyler, 2019. "The effect of color and self-view priming in persuasive communications," Journal of Business Research, Elsevier, vol. 98(C), pages 33-49.
    10. Stallen, Mirre & Smidts, Ale & Rijpkema, Mark & Smit, Gitty & Klucharev, Vasily & Fernández, Guillén, 2010. "Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 802-811, October.
    11. Bevilacqua, Maurizio & Ciarapica, Filippo Emanuele, 2018. "Human factor risk management in the process industry: A case study," Reliability Engineering and System Safety, Elsevier, vol. 169(C), pages 149-159.
    12. Naveena Prakasam & Louisa Huxtable-Thomas, 2021. "Reddit: Affordances as an Enabler for Shifting Loyalties," Information Systems Frontiers, Springer, vol. 23(3), pages 723-751, June.
    13. Colin Jerolmack & Alexandra K. Murphy, 2019. "The Ethical Dilemmas and Social Scientific Trade-offs of Masking in Ethnography," Sociological Methods & Research, , vol. 48(4), pages 801-827, November.
    14. Valeriy Makarov & Albert Bakhtizin, 2014. "The Estimation Of The Regions’ Efficiency Of The Russian Federation Including The Intellectual Capital, The Characteristics Of Readiness For Innovation, Level Of Well-Being, And Quality Of Life," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(4), pages 9-30.
    15. Zhao, Jing & Knoop, Victor L. & Wang, Meng, 2020. "Two-dimensional vehicular movement modelling at intersections based on optimal control," Transportation Research Part B: Methodological, Elsevier, vol. 138(C), pages 1-22.
    16. Kristine Edgar Danielyan & Samvel Grigoriy Chailyan, 2019. "Delineation of Effectors Impact on The Human Brain Derived Phosphoribosylpyrophosphate Synthetase-1 Activity," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 24(1), pages 17918-17926, December.
    17. O'Cass, A., 2000. "An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing," Journal of Economic Psychology, Elsevier, vol. 21(5), pages 545-576, October.
    18. Funk, Daniel C. & Haugtvedt, Curtis P. & Howard, Dennis R., 2000. "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review, Elsevier, vol. 3(2), pages 125-144, November.
    19. Chuan Wang & Yupeng Liu & Wen Hou & Chao Yu & Guorong Wang & Yuyan Zheng, 2021. "Reliability and availability modeling of Subsea Autonomous High Integrity Pressure Protection System with partial stroke test by Dynamic Bayesian," Journal of Risk and Reliability, , vol. 235(2), pages 268-281, April.
    20. Mohammad AL-Zoubi, 2018. "The Role of Technology, Organization, and Environment Factors in Enterprise Resource Planning Implementation Success in Jordan," International Business Research, Canadian Center of Science and Education, vol. 11(8), pages 48-65, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:trosos:v:12:y:2018:i:2:d:10.1007_s12626-018-0023-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.