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Discovering a Cultural System Using Consumer Ethnocentrism Theory

Author

Listed:
  • Mary J. Weber

    (University of Phoenix)

  • John Timothy Lambert

    (The University of Southern Mississippi)

  • Kelley A. Conrad

    (University of Phoenix)

  • Sherry S. Jennings

    (University of Phoenix)

  • Jennifer R. Mastal Adams

    (University of Phoenix)

Abstract

Culture and consumer behavior are systems worthy of research and exploration. Consumer behavior is an element of a multifaceted system of supply and demand; with stakeholders engaged to varying degrees within the dynamics of the system. The systemic practices of the stakeholders of a particular system can be varied; in this research, the CETSCALE developed by Shimp and Sharma J Mark Res 24:280–289 (1987) was modified to test Wisconsin residents’ loyalty to local vs. imported beer. The research showed not only ethnocentric tendencies of the study participants, but also their cultural behavior as part of the system for these products in Wisconsin, USA. This manuscript is inspired by Orth and Firbasová Agribusiness 19(2):137–153 (2003), The Role of Consumer Ethnocentrism in Food Product Evaluation.

Suggested Citation

  • Mary J. Weber & John Timothy Lambert & Kelley A. Conrad & Sherry S. Jennings & Jennifer R. Mastal Adams, 2018. "Discovering a Cultural System Using Consumer Ethnocentrism Theory," Systemic Practice and Action Research, Springer, vol. 31(6), pages 617-636, December.
    • Handle: RePEc:spr:syspar:v:31:y:2018:i:6:d:10.1007_s11213-018-9444-0
    DOI: 10.1007/s11213-018-9444-0
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    References listed on IDEAS

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    1. Toro-Gonzalez, Daniel & McCluskey, Jill J. & Mittelhammer, Ron, 2014. "Beer Snobs Do Exist: Estimation of Beer Demand by Type," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 39(2), pages 1-14.
    2. Ulrich R. Orth & Zuzana Firbasová, 2003. "The role of consumer ethnocentrism in food product evaluation," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 137-153.
    3. He, Jiaxun & Wang, Cheng Lu, 2015. "Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China," Journal of Business Research, Elsevier, vol. 68(6), pages 1225-1233.
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