IDEAS home Printed from https://ideas.repec.org/a/spr/svcbiz/v8y2014i4p587-613.html
   My bibliography  Save this article

A consumer value analysis of mobile internet protocol television based on a means-end chain theory

Author

Listed:
  • Hyunsoo Kang
  • Mincheol Kang
  • Sora Yoon
  • Dongju Kim

Abstract

With the rise of the 4G technology, TV or video services based on mobile devices have received increasing attention from consumers. Using means-end chain theory, this study examines the cognitive structure of mobile internet protocol television (IPTV) users. Here, the cognitive structure refers to the attribute–consequence–value linkage that consumers consider as important in mobile IPTV services. The study classifies consumers based on two dimensions (their gender and occupation) and presents hierarchical value maps of mobile IPTV services. For this, the study collects data on 112 potential users of mobile IPTV services by using the association pattern technique. The results indicate >mobility-time killing-enjoyment> as the representative cognitive structure of men and students; >mobility-ubiquity-freedom> as that of women; and >broadcast content-timeliness-freedom> as that of office workers. Copyright Springer-Verlag Berlin Heidelberg 2014

Suggested Citation

  • Hyunsoo Kang & Mincheol Kang & Sora Yoon & Dongju Kim, 2014. "A consumer value analysis of mobile internet protocol television based on a means-end chain theory," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 587-613, December.
  • Handle: RePEc:spr:svcbiz:v:8:y:2014:i:4:p:587-613
    DOI: 10.1007/s11628-013-0208-8
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11628-013-0208-8
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1007/s11628-013-0208-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kahle, Lynn R & Beatty, Sharon E & Homer, Pamela, 1986. "Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 405-409, December.
    2. Botschen, Gunther & Hemetsberger, Andrea, 1998. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization," Journal of Business Research, Elsevier, vol. 42(2), pages 151-159, June.
    3. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
    4. Peter, J Paul & Tarpey, Lawrence X, Sr, 1975. "A Comparative Analysis of Three Consumer Decision Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(1), pages 29-37, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hanbin Wei & Mengru Zhou & Sunju Kang & Jiahao Zhang, 2022. "Sense of Place of Heritage Conservation Districts under the Tourist Gaze—Case of the Shichahai Heritage Conservation District," Sustainability, MDPI, vol. 14(16), pages 1-15, August.
    2. Le Thi Thanh Xuan & Nguyen Han Vu, 2017. "Applying means-end chain theory and laddering interviews to the study of product attributes for Dalat potatoes," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 7(2), pages 64-74.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ramo Barrena & Mercedes Sánchez, 2010. "Differences in Consumer Abstraction Levels as a Function of Risk Perception," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 34-59, February.
    2. Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes, 2008. "Abstraction and Product Categories as Explanatory Variables for Food Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44460, European Association of Agricultural Economists.
    3. Vehapi Semir, 2015. "A Study of the Consumer Motives which Influence the Purchase of Organic Food in Serbia," Economic Themes, Sciendo, vol. 53(1), pages 102-118, March.
    4. Mario Silic & Andrea Back, 2016. "The Influence of Risk Factors in Decision-Making Process for Open Source Software Adoption," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 151-185, January.
    5. Carter, Kealy & Jayachandran, Satish & Murdock, Mitchel R., 2021. "Building A Sustainable Shelf: The Role of Firm Sustainability Reputation," Journal of Retailing, Elsevier, vol. 97(4), pages 507-522.
    6. Beugelsdijk, Sjoerd & Slangen, Arjen & Maseland, Robbert & Onrust, Marjolijn, 2014. "The impact of home–host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries," Journal of Business Research, Elsevier, vol. 67(8), pages 1638-1646.
    7. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    8. Seufert, Verena & Ramankutty, Navin & Mayerhofer, Tabea, 2017. "What is this thing called organic? – How organic farming is codified in regulations," Food Policy, Elsevier, vol. 68(C), pages 10-20.
    9. Anna Gaviglio & Mattia Bertocchi & Maria Elena Marescotti & Eugenio Demartini & Alberto Pirani, 2016. "The social pillar of sustainability: a quantitative approach at the farm level," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 4(1), pages 1-19, December.
    10. Song, Lianlian & Hu, Baixue & Mou, Jian, 2021. "Investigating consumer binge-watching behavior: A valence framework perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    11. Martina Schäfer & Melanie Jaeger-Erben & Aguinaldo Santos, 2011. "Leapfrogging to Sustainable Consumption? An Explorative Survey of Consumption Habits and Orientations in Southern Brazil," Journal of Consumer Policy, Springer, vol. 34(1), pages 175-196, March.
    12. repec:dgr:rugsom:04f04 is not listed on IDEAS
    13. Meents, S. & Verhagen, T. & Vlaar, P.W.L., 2011. "How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal," Serie Research Memoranda 0014, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    14. Abhipsa Pal & Tejaswini Herath & Rahul De’ & H. Raghav Rao, 2021. "Is the Convenience Worth the Risk? An Investigation of Mobile Payment Usage," Information Systems Frontiers, Springer, vol. 23(4), pages 941-961, August.
    15. Ngobo, Paul-Valentin & Jean, Sylvie, 2012. "Does store image influence demand for organic store brands?," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 621-628.
    16. Friederike Paetz, 2016. "Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie [Personality traits for market segmentation: An empirical study]," Schmalenbach Journal of Business Research, Springer, vol. 68(3), pages 279-306, August.
    17. Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
    18. M. Rosario González-Rodríguez & M. Carmen Díaz Fernández & Biagio Simonetti, 2016. "Corporate Social Responsibility perception versus human values: a structural equation modeling approach," Journal of Applied Statistics, Taylor & Francis Journals, vol. 43(13), pages 2396-2415, October.
    19. Chen, Junhong & Nian, Yefan & Gao, Zhifeng, 2022. "Value, Attitude/Belief, and Sustainable Food Consumption," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322485, Agricultural and Applied Economics Association.
    20. Nadine E. van der Waal & Frans Folkvord & Rachid Azrout & Corine S. Meppelink, 2022. "Can Product Information Steer towards Sustainable and Healthy Food Choices? A Pilot Study in an Online Supermarket," IJERPH, MDPI, vol. 19(3), pages 1-17, January.
    21. Lingling Gao & Kerem Aksel Waechter, 0. "Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation," Information Systems Frontiers, Springer, vol. 0, pages 1-24.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:8:y:2014:i:4:p:587-613. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.