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Finding the crucial factors for sustainable development of rural-based tourist destinations: using Nanzhuang, Taiwan as a case study

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  • Wee-Kheng Tan
  • Wei-Cheng Liu
  • Yu-Ning Hu

Abstract

This paper aims to reveal the factors which are crucial for the sustainable development of rural-based tourist destination. This paper is possibly one of the few studies which apply rough sets theory (RST) analysis in destination image identification. Using Nanzhuang as a case study, this paper shows that RST analysis can identify the defining image attributes or attractors of a destination. RST analysis confirms the attractors that “pull” tourists to Nanzhuang are rural-tourism-related. RST decision rules reveal how an attribute single-handedly or a handful of attributes influence overall satisfaction. It also provides useful ideas on sustainable development of the destination. Copyright Springer-Verlag Berlin Heidelberg 2013

Suggested Citation

  • Wee-Kheng Tan & Wei-Cheng Liu & Yu-Ning Hu, 2013. "Finding the crucial factors for sustainable development of rural-based tourist destinations: using Nanzhuang, Taiwan as a case study," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 623-640, December.
    • Handle: RePEc:spr:svcbiz:v:7:y:2013:i:4:p:623-640
    DOI: 10.1007/s11628-012-0178-2
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    References listed on IDEAS

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    1. Beynon, Malcolm J. & Peel, Michael J., 2001. "Variable precision rough set theory and data discretisation: an application to corporate failure prediction," Omega, Elsevier, vol. 29(6), pages 561-576, December.
    2. Cromartie, John, 2000. "Where Is Rural America Heading?," Agricultural Outlook Forum 2000 33402, United States Department of Agriculture, Agricultural Outlook Forum.
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    Cited by:

    1. Adis Puška & Anđelka Štilić & Miroslav Nedeljković & Aleksandar Maksimović, 2022. "Dex-Based Evaluation of Sustainable Rural Tourism in Bosnia and Herzegovina," Tourism and Hospitality, MDPI, vol. 3(4), pages 1-12, December.
    2. Wookhyun An & Silverio Alarcón, 2020. "How Can Rural Tourism Be Sustainable? A Systematic Review," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    3. Aljaz Nerad & Roberto Biloslavo & Igor Jurincic & Marko Koscak, 2020. "Sustainable Destination Management Planning: The Case of Slovenia," MIC 2020: The 20th Management International Conference,, University of Primorska Press.

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