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The effects of motivations, trust, and privacy concern in social networking

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  • Shi-Woei Lin
  • Yu-Cheng Liu

Abstract

This study proposes and tests a model that uses privacy concern, trust, and motivations to explain the process leading to information disclosure and the intensity of social network services (SNS) use. Use of SNSs has been shown in our investigation to be negatively correlated to a user’s privacy concern but positively correlated to a user’s trust and motivations. Furthermore, by using a hierarchical regression model, we show that trust accounts for a significant additional amount of variance in SNS use after controlling the variance explained by privacy concern. In addition, motivation accounts for a significant additional amount of variance in SNS use after controlling the variance explained by both privacy concern and trust. Copyright Springer-Verlag 2012

Suggested Citation

  • Shi-Woei Lin & Yu-Cheng Liu, 2012. "The effects of motivations, trust, and privacy concern in social networking," Service Business, Springer;Pan-Pacific Business Association, vol. 6(4), pages 411-424, December.
    • Handle: RePEc:spr:svcbiz:v:6:y:2012:i:4:p:411-424
    DOI: 10.1007/s11628-012-0158-6
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    6. Talwar, Shalini & Dhir, Amandeep & Kaur, Puneet & Zafar, Nida & Alrasheedy, Melfi, 2019. "Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 72-82.
    7. Daniel-Rareș Obadă & Dan-Cristian Dabija, 2022. "“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?," IJERPH, MDPI, vol. 19(8), pages 1-26, April.
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    9. Jennifer Golbeck & Matthew Louis Mauriello, 2016. "User Perception of Facebook App Data Access: A Comparison of Methods and Privacy Concerns," Future Internet, MDPI, vol. 8(2), pages 1-14, March.
    10. Hur, Kyungsuk & Kim, Taegoo Terry & Karatepe, Osman M. & Lee, Gyehee, 2017. "An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers," Tourism Management, Elsevier, vol. 63(C), pages 170-178.
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    14. Kim, Yeolib & Kim, Seung Hyun & Peterson, Robert A. & Choi, Jeonghye, 2023. "Privacy concern and its consequences: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

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