IDEAS home Printed from https://ideas.repec.org/a/spr/svcbiz/v16y2022i3d10.1007_s11628-021-00476-3.html
   My bibliography  Save this article

Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

Author

Listed:
  • Joon Woo Yoo

    (Yonsei University)

  • Junsung Park

    (Yonsei University)

  • Jong Ho Lee

    (Yonsei University)

  • Heejun Park

    (Yonsei University)

Abstract

The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that the industry will recover in the near future. This study investigates how the pandemic has affected the peoples’ traveling intention and provide implications for accelerating the recovery of the industry. A PLS-SEM analysis of 382 samples confirms the significant effect of COVID-19 risk perception on travel intention while also highlighting the mediating role of perceived effectiveness of COVID-19 protective measures. The study also concludes that there is a significant difference in the perceived protective measure effectiveness-travel intention relation based on accommodation preference.

Suggested Citation

  • Joon Woo Yoo & Junsung Park & Jong Ho Lee & Heejun Park, 2022. "Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 557-580, September.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:3:d:10.1007_s11628-021-00476-3
    DOI: 10.1007/s11628-021-00476-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11628-021-00476-3
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11628-021-00476-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Thinh Gia Hoang & Ngan Tuyet Truong & Tam Minh Nguyen, 2021. "The survival of hotels during the COVID-19 pandemic: a critical case study in Vietnam," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 209-229, June.
    2. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    3. Albert Assaf & Raffaele Scuderi, 2020. "COVID-19 and the recovery of the tourism industry," Tourism Economics, , vol. 26(5), pages 731-733, August.
    4. Chuanhui Liao & Huang Yu & Weiwei Zhu, 2020. "Perceived Knowledge, Coping Efficacy and Consumer Consumption Changes in Response to Food Recall," Sustainability, MDPI, vol. 12(7), pages 1-19, March.
    5. Shahid Hussain & Zhu Fangwei & Ahmed Faisal Siddiqi & Zaigham Ali & Muhammad Salman Shabbir, 2018. "Structural Equation Model for Evaluating Factors Affecting Quality of Social Infrastructure Projects," Sustainability, MDPI, vol. 10(5), pages 1-25, May.
    6. Julio Emilio Marco-Franco & Pedro Pita-Barros & David Vivas-Orts & Silvia González-de-Julián & David Vivas-Consuelo, 2021. "COVID-19, Fake News, and Vaccines: Should Regulation Be Implemented?," IJERPH, MDPI, vol. 18(2), pages 1-11, January.
    7. Myungsook An & Chongho Lee & Yonghwi Noh, 2010. "Risk factors at the travel destination: their impact on air travel satisfaction and repurchase intention," Service Business, Springer;Pan-Pacific Business Association, vol. 4(2), pages 155-166, June.
    8. Lee, Choong-Ki & Song, Hak-Jun & Bendle, Lawrence J. & Kim, Myung-Ja & Han, Heesup, 2012. "The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior," Tourism Management, Elsevier, vol. 33(1), pages 89-99.
    9. Zhu, Weiwei & Wei, Jiuchang & Zhao, Dingtao, 2016. "Anti-nuclear behavioral intentions: The role of perceived knowledge, information processing, and risk perception," Energy Policy, Elsevier, vol. 88(C), pages 168-177.
    10. Liliana Cori & Fabrizio Bianchi & Ennio Cadum & Carmen Anthonj, 2020. "Risk Perception and COVID-19," IJERPH, MDPI, vol. 17(9), pages 1-6, April.
    11. Zhang, Hanyuan & Song, Haiyan & Wen, Long & Liu, Chang, 2021. "Forecasting tourism recovery amid COVID-19," Annals of Tourism Research, Elsevier, vol. 87(C).
    12. Beatriz Moliner-Velázquez & Maria Fuentes-Blasco & Irene Gil-Saura, 2021. "Segmenting customers according to online word-of-mouth about hotels," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 103-130, March.
    13. Yunjuan Luo & Yang Cheng & Mingxiao Sui, 2021. "The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the U.S," IJERPH, MDPI, vol. 18(4), pages 1-12, February.
    14. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rocío González-Sánchez & Sara Alonso-Muñoz & María-Sonia Medina-Salgado & María Torrejón-Ramos, 2023. "Driving circular tourism pathways in the post-pandemic period: a research roadmap," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 633-668, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yeongbae Choe & Hyesun Kim & Youngjoon Choi, 2022. "Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 445-467, September.
    2. Lauriane Belloy, 2022. "Short-term rental revenues after the lockdown : An advantage for natural areas but always in dense rental spaces," Working papers of Transitions Energétiques et Environnementales (TREE) hal-03671537, HAL.
    3. Chung-Wei Kuo, 2021. "Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan," Sustainability, MDPI, vol. 13(17), pages 1-17, August.
    4. Çalişkan, Uğur & Gursoy, Dogan & Özer, Özgür & Chi, Oscar Hengxuan, 2022. "Effects of Tourism on Local Residents’ Quality of Life, Happiness and Life Satisfaction: Moderating Role of the COVID-19 Risk Perceptions," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 274-291.
    5. Mohammad Jamal Khan & Firoz Khan & Saba Amin & Shankar Chelliah, 2020. "Perceived Risks, Travel Constraints, and Destination Perception: A Study on Sub-Saharan African Medical Travellers," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
    6. Davide Provenzano & Serena Volo, 2022. "Tourism recovery amid COVID-19: The case of Lombardy, Italy," Tourism Economics, , vol. 28(1), pages 110-130, February.
    7. Nguyen Xuan Truong & Bui Hoang Ngoc & Nguyen Thai Ha, 2022. "The Impacts of Media Exposure on COVID-19 Preventive Behaviors Among Vietnamese People: Evidence Using Expanded Protection Motivation Theory," SAGE Open, , vol. 12(2), pages 21582440221, May.
    8. Nadya Rahmadianti,Abdul Wahib Muhaimin & Silvana Maulidah & Fitria Dina Riana & Rosihan Asmara, 2024. "Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1398-1405, January.
    9. Sariişik Mehmet & Ceylan Veli & Kapucuoğlu Mustafa İnanç, 2023. "Impact of the COVID-19 pandemic on travel behavior: A case study of domestic inbound travelers in Turkey," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 211-224, December.
    10. Su-Hsin Lee & Hsiao-Ting Kao & Pei-Chen Kung, 2022. "Staying at Work? The Impact of Social Support on the Perception of the COVID-19 Epidemic and the Mediated Moderating Effect of Career Resilience in Tourism," Sustainability, MDPI, vol. 14(9), pages 1-20, May.
    11. Lauriane Belloy, 2022. "Short-term rental revenues after the lockdown : An advantage for natural areas but always in dense rental spaces," Working Papers hal-03671537, HAL.
    12. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    13. Rehab El Gamil, 2022. "Exploring Travel Behaviour Post-COVID-19: Towards a More Responsible Tourism," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 203-216.
    14. Anna Jęczmyk & Jarosław Uglis & Jan Zawadka & Joanna Pietrzak-Zawadka & Monika Małgorzata Wojcieszak-Zbierska & Magdalena Kozera-Kowalska, 2023. "Impact of COVID-19 Pandemic on Tourist Travel Risk Perception and Travel Behaviour: A Case Study of Poland," IJERPH, MDPI, vol. 20(8), pages 1-20, April.
    15. José Antonio Donaire & Núria Galí & Raquel Camprubi, 2021. "Empty Summer: International Tourist Behavior in Spain during COVID-19," Sustainability, MDPI, vol. 13(8), pages 1-14, April.
    16. Zhang, Hanyuan & Qiu, Richard T.R. & Wen, Long & Song, Haiyan & Liu, Chang, 2023. "Has COVID-19 changed tourist destination choice?," Annals of Tourism Research, Elsevier, vol. 103(C).
    17. Tiwari, Veenus & Mishra, Abhishek, 2023. "The effect of a hotel's star-rating-based expectations of safety from the pandemic on during-stay experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    18. Wilawan Jansri, 2019. "Perception of Residents, Community Participation and Support for Tourism Development in the Old Town Muang Songkhla, Thailand," Proceedings of the 13th International RAIS Conference, June 10-11, 2019 07WJ, Research Association for Interdisciplinary Studies.
    19. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    20. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:16:y:2022:i:3:d:10.1007_s11628-021-00476-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.