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The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the U.S

Author

Listed:
  • Yunjuan Luo

    (Department of Online Communication, School of Journalism and Communication, South China University of Technology, Guangzhou 510006, China)

  • Yang Cheng

    (Department of Communication, North Carolina State University, Raleigh, NC 27695, USA)

  • Mingxiao Sui

    (Department of Media & Communication, School of Arts and Science, Ferrum College, Ferrum, VA 24151, USA)

Abstract

During the COVID-19 pandemic, older adults appear to be more susceptible to the coronavirus disease. Although the health stakes are higher for older adults, individuals of all ages should adopt preventive measures to contain the human-to-human transmission of the virus. This study conducted a national online survey of 1843 adults at the early stage of the COVID-19 pandemic in the U.S. to examine age disparities in preventive behaviors against the virus. The results show that older generations, motivated by a higher perceived severity of the disease, were more likely to take the precautionary actions recommended by the U.S. Centers for Disease Control and Prevention (CDC) than younger generations. This thus suggests that persuasive health messages addressing the severity of COVID-19 might reduce the generational gap and promote preventive behaviors among young people, to protect themselves and the elderly.

Suggested Citation

  • Yunjuan Luo & Yang Cheng & Mingxiao Sui, 2021. "The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the U.S," IJERPH, MDPI, vol. 18(4), pages 1-12, February.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:4:p:2011-:d:502087
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    References listed on IDEAS

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    1. Zhonggen Sun & Bingqing Yang & Ruilian Zhang & Xin Cheng, 2020. "Influencing Factors of Understanding COVID-19 Risks and Coping Behaviors among the Elderly Population," IJERPH, MDPI, vol. 17(16), pages 1-16, August.
    2. Maria Esther Irigoyen-Camacho & Maria Consuelo Velazquez-Alva & Marco Antonio Zepeda-Zepeda & Maria Fernanda Cabrer-Rosales & Irina Lazarevich & Antonio Castaño-Seiquer, 2020. "Effect of Income Level and Perception of Susceptibility and Severity of COVID-19 on Stay-at-Home Preventive Behavior in a Group of Older Adults in Mexico City," IJERPH, MDPI, vol. 17(20), pages 1-16, October.
    3. Jung Ki Kim & Eileen M Crimmins, 2020. "How does age affect personal and social reactions to COVID-19: Results from the national Understanding America Study," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-16, November.
    4. Ming-Yan Wang & Peng-Zhu Zhang & Cheng-Yang Zhou & Neng-Ye Lai, 2019. "Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust," IJERPH, MDPI, vol. 16(20), pages 1-19, October.
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    Cited by:

    1. Odilia Renaningtyas Manifesty & Junga Lee, 2022. "A Spatial Adaptation Strategy for Safe Campus Open Spaces during the COVID-19 Pandemic: The Case of Korea University," IJERPH, MDPI, vol. 19(15), pages 1-15, July.
    2. Joon Woo Yoo & Junsung Park & Jong Ho Lee & Heejun Park, 2022. "Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 557-580, September.
    3. Nguyen Xuan Truong & Bui Hoang Ngoc & Nguyen Thai Ha, 2022. "The Impacts of Media Exposure on COVID-19 Preventive Behaviors Among Vietnamese People: Evidence Using Expanded Protection Motivation Theory," SAGE Open, , vol. 12(2), pages 21582440221, May.

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