IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i1p1398-1405.html
   My bibliography  Save this article

Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk

Author

Listed:
  • Nadya Rahmadianti,Abdul Wahib Muhaimin

    (Postgraduate of Agribusiness, Universitas Brawijaya, Malang, Indonesia)

  • Silvana Maulidah

    (Department Socio Economics, Universitas Brawijaya, Malang, Indonesia)

  • Fitria Dina Riana
  • Rosihan Asmara

Abstract

What potential tourists do these days before going on a tourist destiation is to consider several factors such as electronic word of mouth about the place they are going to visit. Electronic word of mouth (eWOM) is the exchange of consumer information about a tourist destination via the internet. This research also examines the perceived risk felt by potential tourists before visiting a tourist destination. The aim of this research is to analyze the influence of electronic word of mouth and perceived risk on satisfaction, as well as the influence of satisfaction on the intention to revisit tourist destinations. This research uses a non-probability sampling method with judgmental sampling technique with a sample size of 100 respondents. The data analysis technique in this research uses SEM PLS (Partial Least Square) with Warp PLS 8.0 software. The research results show that: (1) Electronic word of mouth has a positive and significant effect on satisfaction of 0.63; (2) Perceived risk has a negative and significant effect on tourist satisfaction of -0.22; (3) Electronic word of mouth has a positive and significant effect on revisit intention of 0.32; (4) Perceived risk has no significant effect on revisit intention of 0.11; (5) Tourist satisfaction has a positive and significant effect on tourists’ intention to revisit by 0.50.

Suggested Citation

  • Nadya Rahmadianti,Abdul Wahib Muhaimin & Silvana Maulidah & Fitria Dina Riana & Rosihan Asmara, 2024. "Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1398-1405, January.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:1:p:1398-1405
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-1/1398-1405.pdf
    Download Restriction: no
    File URL: https://www.rsisinternational.org/journals/ijriss/articles/revisit-intention-and-satisfaction-the-role-of-electronic-word-of-mouth-and-perceived-risk/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Myungsook An & Chongho Lee & Yonghwi Noh, 2010. "Risk factors at the travel destination: their impact on air travel satisfaction and repurchase intention," Service Business, Springer;Pan-Pacific Business Association, vol. 4(2), pages 155-166, June.
    2. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yeongbae Choe & Hyesun Kim & Youngjoon Choi, 2022. "Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 445-467, September.
    2. Joon Woo Yoo & Junsung Park & Jong Ho Lee & Heejun Park, 2022. "Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 557-580, September.
    3. Hui Zhang & Chris Dolan & Si Meng Jing & Justine Uyimleshi & Peter Dodd, 2019. "Bounce Forward: Economic Recovery in Post-Disaster Fukushima," Sustainability, MDPI, vol. 11(23), pages 1-24, November.
    4. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    5. I-Fang Cheng & Che-Jen Su & Hsin-Hsing Liao & Nicolas Lorgnier & Anne-Marie Lebrun & Wen-Shen Yen & Yi-Fang Lan & Yingfang Huang, 2019. "Adolescents’ perceptions of mother–father dominance in family vacation decisions: a 25-society study," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 755-778, December.
    6. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    7. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    8. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    9. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    10. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    11. Miroslav Rončák & Petr Scholz & Ivica Linderová, 2021. "Safety Concerns and Travel Behavior of Generation Z: Case Study from the Czech Republic," Sustainability, MDPI, vol. 13(23), pages 1-17, December.
    12. Isaac Mizrachi & Ulrike Gretzel, 2020. "Collaborating against COVID-19: bridging travel and travel tech," Information Technology & Tourism, Springer, vol. 22(4), pages 489-496, December.
    13. Pam Lee & Chulmo Koo & Namho Chung, 2019. "The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior," Sustainability, MDPI, vol. 11(18), pages 1-22, September.
    14. Lauriane Belloy, 2022. "Short-term rental revenues after the lockdown : An advantage for natural areas but always in dense rental spaces," Working papers of Transitions Energétiques et Environnementales (TREE) hal-03671537, HAL.
    15. Wolff, Katharina & Larsen, Svein & Øgaard, Torvald, 2019. "How to define and measure risk perceptions," Annals of Tourism Research, Elsevier, vol. 79(C).
    16. Karma Lhendup & Bhagirathi Panda, 2023. "Factors Determining the Revisit Intentions of the Tourists: A Case Study of Bhutan," Millennial Asia, , vol. 14(2), pages 175-199, June.
    17. Seoyong Kim & Seol A. Kwon & Jae Eun Lee & Byeong-Cheol Ahn & Ju Ho Lee & Chen An & Keiko Kitagawa & Dohyeong Kim & Jaesun Wang, 2020. "Analyzing the Role of Resource Factors in Citizens’ Intention to Pay for and Participate in Disaster Management," Sustainability, MDPI, vol. 12(8), pages 1-25, April.
    18. Hajibaba, Homa & Gretzel, Ulrike & Leisch, Friedrich & Dolnicar, Sara, 2015. "Crisis-resistant tourists," Annals of Tourism Research, Elsevier, vol. 53(C), pages 46-60.
    19. Tiwari, Veenus & Mishra, Abhishek, 2023. "The effect of a hotel's star-rating-based expectations of safety from the pandemic on during-stay experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    20. Helena Nemec Rudež, 2014. "Affective tourism destination image: the case of Portorož," Tourism and Hospitality Industry section4-4, University of Rijeka, Faculty of Tourism and Hospitality Management.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:1:p:1398-1405. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.