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Inherent paradoxes in the shift to autonomous solutions provision: a multilevel investigation of the shipping industry

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  • Håkon Osland Sandvik

    (University of South-Eastern Norway)

  • David Sjödin

    (University of South-Eastern Norway
    Luleå University of Technology)

  • Thomas Brekke

    (University of South-Eastern Norway)

  • Vinit Parida

    (University of South-Eastern Norway
    Luleå University of Technology)

Abstract

Transforming a traditional industry by adopting autonomous solutions is complex, generating paradoxical tensions on multiple aggregate levels. We undertake an in-depth case study of a leading maritime autonomous solutions provider and its ecosystem partners. We apply the paradox lens using thematic analysis. Our research contributes to the digital servitization literature by identifying six paradoxes inherent in the shift to autonomous solutions, nested in the micro, meso, and macro levels. We develop a multilevel framework of organizational paradoxes, delineating cascading effects of paradoxes across levels. We offer valuable insights for providers to integrate multilevel perspectives into the shift to autonomous solutions.

Suggested Citation

  • Håkon Osland Sandvik & David Sjödin & Thomas Brekke & Vinit Parida, 2022. "Inherent paradoxes in the shift to autonomous solutions provision: a multilevel investigation of the shipping industry," Service Business, Springer;Pan-Pacific Business Association, vol. 16(2), pages 227-255, June.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:2:d:10.1007_s11628-021-00458-5
    DOI: 10.1007/s11628-021-00458-5
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