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A peer-to-peer (P2P) platform business model: the case of Airbnb

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  • Kwang-Ho Lee

    (Ball State University)

  • DongHee Kim

    (University of Memphis)

Abstract

This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.

Suggested Citation

  • Kwang-Ho Lee & DongHee Kim, 2019. "A peer-to-peer (P2P) platform business model: the case of Airbnb," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 647-669, December.
    • Handle: RePEc:spr:svcbiz:v:13:y:2019:i:4:d:10.1007_s11628-019-00399-0
    DOI: 10.1007/s11628-019-00399-0
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    References listed on IDEAS

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    2. Tan, Teck Ming & Makkonen, Hannu & Kaur, Puneet & Salo, Jari, 2022. "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    3. Jörg Finsterwalder & Alastair G. Tombs, 2021. "Infusing tribal reciprocity into service research: towards an integrated and dynamic view of repayment, retaliation and restorative justice for regenerative service ecosystem wellbeing," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 563-586, December.
    4. Shuping Li & Xinghua Liu & Chongren Wang, 2020. "The Influence of Internet Finance on the Sustainable Development of the Financial Ecosystem in China," Sustainability, MDPI, vol. 12(6), pages 1-15, March.
    5. Na Sun & Liangrong Song & Yan Sun, 2021. "Fuze Effect: A Landmine in the Way of Sustainable Development of FinTech—The Lessons from the Peer-To-Peer Risk Outbreak," Sustainability, MDPI, vol. 13(4), pages 1-21, February.
    6. Lian, Jiunn-Woei, 2021. "Determinants and consequences of service experience toward small retailer platform business model: Stimulus–organism–response perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    7. Li Xiong & Chengwen Wang & Zhaoran Xu, 2022. "Supply and demand matching model of P2P sharing accommodation platforms considering fairness," Electronic Commerce Research, Springer, vol. 22(3), pages 951-978, September.
    8. Rossmannek, Oliver & David, Natalie & Schramm-Klein, Hanna, 2022. "Suppliers’ loyalty to their sharing platform: The influence of multiple roles," Journal of Business Research, Elsevier, vol. 143(C), pages 272-281.

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