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Could consumer choice be influenced by intertemporal factors? a study of consumer behavior in the Chinese theme park “S” in Chengdu

Author

Listed:
  • Zhenzhong Guan

    (SouthWest JiaoTong University)

  • Na Zhao

    (SouthWest JiaoTong University)

  • Panpan Hao

    (SouthWest JiaoTong University)

Abstract

Experiments in this paper, which differ from virtual scenarios, are based on existing problems in the S amusement park. This paper also combines subjective and objective factors, time descriptions, and individual traits’ characterizations that are simultaneously controlled under different frames. Results indicate that time descriptions influence participants’ intertemporal choices whether presented in a positive or in a negative frame. The discounting rate under the “date” description is lower than that under the “days” description. The interaction of frame, time description, and the task difficulty is not significant, but the interaction of frame, time description, and self-control is significant.

Suggested Citation

  • Zhenzhong Guan & Na Zhao & Panpan Hao, 2017. "Could consumer choice be influenced by intertemporal factors? a study of consumer behavior in the Chinese theme park “S” in Chengdu," Service Business, Springer;Pan-Pacific Business Association, vol. 11(4), pages 741-766, December.
    • Handle: RePEc:spr:svcbiz:v:11:y:2017:i:4:d:10.1007_s11628-016-0327-0
    DOI: 10.1007/s11628-016-0327-0
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    References listed on IDEAS

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