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Development of a scale to measure the quality of mobile location-based services

Author

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  • Jun-Yeon Heo

    (Pohang University of Science and Technology (POSTECH))

  • Kwang-Jae Kim

    (Pohang University of Science and Technology (POSTECH))

Abstract

Mobile location-based service (m-LBS) presents attractive business opportunities for various companies. Recent improvements of technologies have resulted in a dramatic growth of m-LBSs. However, development of scales for evaluating the m-LBS quality has scarcely been addressed. This study aims to develop a new scale applicable to evaluating m-LBS quality. The scale was qualitatively designed at first, and the designed scale was assessed with a total number of 281 responded survey data. As a result, an m-LBS quality scale was developed, which consists of 9 quality dimensions and 29 measurement items. The distinctive characteristic of m-LBS is captured by a newly defined dimension called “localization” and its three measurement items (namely organization, update, and inclusiveness). The proposed scale was shown to be statistically reliable and valid. The results of this study would significantly contribute to providing a valid scale for use in measuring the m-LBS quality.

Suggested Citation

  • Jun-Yeon Heo & Kwang-Jae Kim, 2017. "Development of a scale to measure the quality of mobile location-based services," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 141-159, March.
    • Handle: RePEc:spr:svcbiz:v:11:y:2017:i:1:d:10.1007_s11628-016-0305-6
    DOI: 10.1007/s11628-016-0305-6
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