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Ausgestaltung und Erfolg von Strategieworkshops: eine empirische Analyse

Author

Listed:
  • Dominik Aaken

    (Ludwig-Maximilians-Universität München)

  • Clemens Koob
  • Katja Rost

    (Inhaberin des Lehrstuhls für Soziologie an der Universität Zürich)

  • David Seidl

    (Universitätsstraße 84)

Abstract

Zusammenfassung Strategieworkshops sind im Unternehmensalltag weit verbreitet, ihre Durchführung ist mit hohen Kosten und einem beträchtlichen Zeitaufwand verbunden. Dennoch wurden sie von den Managementwissenschaften als Forschungsgegenstand bisher weitgehend vernachlässigt. Mit der hier vorgestellten Studie liegen zum ersten Mal quantitativ-empirische Ergebnisse dazu vor, wie sich unterschiedliche Ausgestaltungen von Strategieworkshops auswirken. Auf Basis einer branchenübergreifenden Umfrage unter 639 Führungskräften deutscher Unternehmen werden verschiedene Faktoren identifziert, die den Erfolg von Strategieworkshops beeinfussen.

Suggested Citation

  • Dominik Aaken & Clemens Koob & Katja Rost & David Seidl, 2013. "Ausgestaltung und Erfolg von Strategieworkshops: eine empirische Analyse," Schmalenbach Journal of Business Research, Springer, vol. 65(6), pages 588-616, November.
    • Handle: RePEc:spr:sjobre:v:65:y:2013:i:6:d:10.1007_bf03372886
    DOI: 10.1007/BF03372886
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    References listed on IDEAS

    as
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