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Strategische Erfolgsfaktoren in der Internetökonomie

Author

Listed:
  • Bernd W. Wirtz

    (Universität Witten/Herdecke
    Euro Lab for Electronic Commerce & Internet Economics)

  • Torsten Olderog
  • Joachim Schwarz

Abstract

Summary Considering the changes initiated by the development of the internet and the internet economy, this article focusses on both the companies’ success and its critical success factors for the internet economy. For the derivation of the success, a system of companies’ goals, appropriate for the internet economy, is discussed. Drawing the internet economy initiated changes into account, marketing, research & development and organisation intensity are identified as critical success factors and related to the companies’ success. These relationships are empirically verified with a sample of American internet economy companies, with implications for further scientific research.

Suggested Citation

  • Bernd W. Wirtz & Torsten Olderog & Joachim Schwarz, 2003. "Strategische Erfolgsfaktoren in der Internetökonomie," Schmalenbach Journal of Business Research, Springer, vol. 55(1), pages 60-77, February.
    • Handle: RePEc:spr:sjobre:v:55:y:2003:i:1:d:10.1007_bf03372699
    DOI: 10.1007/BF03372699
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    References listed on IDEAS

    as
    1. Albers, Sönke & Peters, Kay, 1997. "Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 429, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    2. Sönke Albers, 1998. "Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente," Schmalenbach Journal of Business Research, Springer, vol. 50(3), pages 211-235, March.
    3. R. T. Lenz, 1981. "‘Determinants’ of organizational performance: An interdisciplinary review," Strategic Management Journal, Wiley Blackwell, vol. 2(2), pages 131-154, April.
    4. J. Christopher Westland, 1992. "Congestion and Network Externalities in the Short Run Pricing of Information System Services," Management Science, INFORMS, vol. 38(7), pages 992-1009, July.
    5. Bernd W. Wirtz, 2000. "Rekonfigurationsstrategien und multiple Kundenbindung in multimedialen Informations- und Kommunikationsmärkten," Schmalenbach Journal of Business Research, Springer, vol. 52(3), pages 290-306, May.
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    More about this item

    Keywords

    L11; L86; M13; M30;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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