Interne Unternehmensrechnung als Instrument des marktorientierten Zielkostenmanagements – ausgewählte Probleme und Lösungsansätze
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DOI: 10.1007/s00187-008-0047-2
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- Sönke Albers, 1998.
"Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente,"
Schmalenbach Journal of Business Research, Springer, vol. 50(3), pages 211-235, March.
- Albers, Sönke, 1996. "Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 413, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
- Albers, Sönke, 1998. "Optimale Allokation von Hochschul-Budgets," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 473, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
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Cited by:
- Rolf Brühl, 2010. "Kennzahlen für die Zielkostenkontrolle," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 21(1), pages 117-128, June.
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Keywords
Target Costing; Marktorientiertes Zielkostenmanagement; Interne Unternehmensrechnung; dynamische Zielzahlungsrechnung; Retrograde Mehrproduktzielrechnung; Zielkostenspaltung; Target Costing; Management Accounting; Dynamic Target Costing; Multi Product Target Costing; Target Cost Splitting;All these keywords.
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