IDEAS home Printed from https://ideas.repec.org/a/spr/sjobre/v54y2002i6d10.1007_bf03372687.html
   My bibliography  Save this article

Gestaltung internetbasierter Studienangebote im Markt für Managementbildung

Author

Listed:
  • Thomas Hutzschenreuter

    (Boston University)

  • Albrecht Enders

    (The Boston Consulting Group)

Abstract

Summary The Internet can be used as an information and transaction instrument to serve the market for management education. Depending on the educational demands of customers, the usage of the Internet varies. In the market segment of university education for full-time students the Internet serves mainly to support existing residential programs. In the segment of continuing education programs it serves to provide complete degree programs which are combined with residential modules. The highest degree of Internet usage can be found in the segment of short education modules, which provide the highest degree of special and temporal flexibility and are geared towards full-time working managers. Three possible business models for offering Internet-based programs are presented: (1) in the “integrated model” content specialists deliver all the value-creating functions, (2) in the “packaging model” technology specialists source educational content from external suppliers which they then package and distribute, (3) in the “broker model” educational portals on the Internet source turn-key educational products from a number of external suppliers and distribute and market these products to end customers.

Suggested Citation

  • Thomas Hutzschenreuter & Albrecht Enders, 2002. "Gestaltung internetbasierter Studienangebote im Markt für Managementbildung," Schmalenbach Journal of Business Research, Springer, vol. 54(6), pages 543-561, September.
    • Handle: RePEc:spr:sjobre:v:54:y:2002:i:6:d:10.1007_bf03372687
    DOI: 10.1007/BF03372687
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/BF03372687
    File Function: Abstract
    Download Restriction: no
    File URL: https://libkey.io/10.1007/BF03372687?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John F. Chizmar & Mark S. Walbert, 1999. "Web-Based Learning Environments Guided by Principles of Good Teaching Practice," The Journal of Economic Education, Taylor & Francis Journals, vol. 30(3), pages 248-259, January.
    2. Steven A. Greenlaw, 1999. "Using Groupware to Enhance Teaching and Learning in Undergraduate Economics," The Journal of Economic Education, Taylor & Francis Journals, vol. 30(1), pages 33-42, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stephen B. Deloach & Steven A. Greenlaw, 2005. "Do Electronic Discussions Create Critical Thinking Spillovers?," Contemporary Economic Policy, Western Economic Association International, vol. 23(1), pages 149-163, January.
    2. T. Christine Gordon, Ph.D. & Veronika Ospina-Kammerer, Ph.D., 2016. "Critical Thinking Master Student Preferred Learning Aids: An Experimental Study," Review of Social Sciences, LAR Center Press, vol. 1(3), pages 53-57, March.
    3. Frank Raymond & Anne Raymond & Myra McCrickard, 2008. "Stuck Behind the Math: Just How Helpful Can One Expect Technology to be in the Economics Classroom?," International Review of Economic Education, Economics Network, University of Bristol, vol. 7(1), pages 62-102.
    4. Peter Navarro, 2015. "How Economics Faculty Can Survive (and Perhaps Thrive) in a Brave New Online World," Journal of Economic Perspectives, American Economic Association, vol. 29(4), pages 155-176, Fall.
    5. Everaert, Patricia & Safari, Maryam, 2021. "Digital self-contained module to assist a writing task on evaluating the financial, social, and environmental performance of a company: Teaching note," Journal of Accounting Education, Elsevier, vol. 57(C).
    6. Lester Hadsell & Gerald T. Burke, 2007. "Computers, Learning Outcomes, and the Choices Facing Students," Eastern Economic Journal, Eastern Economic Association, vol. 33(1), pages 111-124, Winter.
    7. Ahmad, Shmmon, 2023. "Prospects And Challenges Of E-Learning (A Review During Covid-19 Pandemic)," OSF Preprints un5g8, Center for Open Science.
    8. Gemar Mori & Edelweiss Bactindon & Keziah Keren Dublado & Jenelyn Garcia & Jaime Gimo, 2023. "Online teaching styles and age, sex, and degree program: A correlational - descriptive study," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(1), pages 144-159.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sjobre:v:54:y:2002:i:6:d:10.1007_bf03372687. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.