Unterstützung von verbundorientierten Sortimentsentscheidungen durch eine Sortimentserfolgsrechnung
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DOI: 10.1007/BF03371516
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- Roger Betancourt & David Gautschi, 1990. "Demand Complementarities, Household Production, and Retail Assortments," Marketing Science, INFORMS, vol. 9(2), pages 146-161.
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