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Is it all hype? ChatGPT’s performance and disruptive potential in the accounting and auditing industries

Author

Listed:
  • Marc Eulerich

    (University of Duisburg-Essen)

  • Aida Sanatizadeh

    (Northern Illinois University)

  • Hamid Vakilzadeh

    (University of Wisconsin – Whitewater)

  • David A. Wood

    (Brigham Young University)

Abstract

ChatGPT frequently appears in the media, with many predicting significant disruptions, especially in the fields of accounting and auditing. Yet research has demonstrated relatively poor performance of ChatGPT on student assessment questions. We extend this research to examine whether more recent ChatGPT models and capabilities can pass major accounting certification exams including the Certified Public Accountant (CPA), Certified Management Accountant (CMA), Certified Internal Auditor (CIA), and Enrolled Agent (EA) certification exams. We find that the ChatGPT 3.5 model cannot pass any exam (average score across all assessments of 53.1%). However, with additional enhancements, ChatGPT can pass all sections of each tested exam: moving to the ChatGPT 4 model improved scores by an average of 16.5%, providing 10-shot training improved scores an additional 6.6%, and allowing the model to use reasoning and acting (e.g., allow ChatGPT to use a calculator and other resources) improved scores an additional 8.9%. After all these improvements, ChatGPT passed all exams with an average score of 85.1%. This high performance indicates that ChatGPT has sufficient capabilities to disrupt the accounting and auditing industries, which we discuss in detail. This research provides practical insights for accounting professionals, investors, and stakeholders on how to adapt and mitigate the potential harms of this technology in accounting and auditing firms.

Suggested Citation

  • Marc Eulerich & Aida Sanatizadeh & Hamid Vakilzadeh & David A. Wood, 2024. "Is it all hype? ChatGPT’s performance and disruptive potential in the accounting and auditing industries," Review of Accounting Studies, Springer, vol. 29(3), pages 2318-2349, September.
  • Handle: RePEc:spr:reaccs:v:29:y:2024:i:3:d:10.1007_s11142-024-09833-9
    DOI: 10.1007/s11142-024-09833-9
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    More about this item

    Keywords

    Artificial intelligence; ChatGPT; Large language model; GPT 3.5; GTP 4; Accounting certification;
    All these keywords.

    JEL classification:

    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing
    • M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other

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