IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v47y2015icp47-57.html
   My bibliography  Save this article

Developing similarity based IPA under intuitionistic fuzzy sets to assess leisure bikeways

Author

Listed:
  • Chu, Chun-Hsiao
  • Guo, Yu-Jian

Abstract

Since its introduction in 1977, importance-performance analysis (IPA) has been used widely to assess marketing and operating strategies. In previous IPA studies, three methods have been used to position the crosshairs: the mean, median, and middle positions of scale. However, as several studies have pointed out, differently positioning the crosshairs may lead to dramatically different results. To resolve this inconsistency, this study proposes a similarity-based importance-performance analysis (SBIPA) under intuitionistic fuzzy sets. The basic idea of SBIPA is to classify service attributes into the most similar quadrant of a conventional IPA grid according to the proposed similarity measure. Using SBIPA to assess the Tamsui Golden Riverside Bikeway shows that the natural environment of the bikeway is attractive enough to support tourism, but authorities should pay greater attention to improving the facilities of the bikeway.

Suggested Citation

  • Chu, Chun-Hsiao & Guo, Yu-Jian, 2015. "Developing similarity based IPA under intuitionistic fuzzy sets to assess leisure bikeways," Tourism Management, Elsevier, vol. 47(C), pages 47-57.
    • Handle: RePEc:eee:touman:v:47:y:2015:i:c:p:47-57
    DOI: 10.1016/j.tourman.2014.09.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517714001782
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2014.09.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Abalo, Javier & Varela, Jesus & Manzano, Vicente, 2007. "Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings," Journal of Business Research, Elsevier, vol. 60(2), pages 115-121, February.
    2. Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    3. Wei-Jaw Deng & Ying-Feng Kuo & Wen-Chin Chen, 2008. "Revised importance--performance analysis: three-factor theory and benchmarking," The Service Industries Journal, Taylor & Francis Journals, vol. 28(1), pages 37-51, January.
    4. Chou, Jui-Sheng & Ping Tserng, H. & Lin, Chieh & Yeh, Chun-Pin, 2012. "Critical factors and risk allocation for PPP policy: Comparison between HSR and general infrastructure projects," Transport Policy, Elsevier, vol. 22(C), pages 36-48.
    5. Hsin-Li Chang & Hsin-Wen Chang, 2009. "Exploring Recreational Cyclists' Environmental Preferences and Satisfaction: Experimental Study in Hsinchu Technopolis," Environment and Planning B, , vol. 36(2), pages 319-335, April.
    6. Kurt Matzler & Elmar Sauerwein & Kenneth Heischmidt, 2003. "Importance-performance analysis revisited: the role of the factor structure of customer satisfaction," The Service Industries Journal, Taylor & Francis Journals, vol. 23(2), pages 112-129, March.
    7. Chou, Jui-Sheng & Kim, Changwan & Kuo, Yao-Chen & Ou, Nai-Chi, 2011. "Deploying effective service strategy in the operations stage of high-speed rail," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(4), pages 507-519, July.
    8. Pucher, John & Buehler, Ralph & Seinen, Mark, 2011. "Bicycling renaissance in North America? An update and re-appraisal of cycling trends and policies," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(6), pages 451-475, July.
    9. Jui-Kuei Chen & I-Shuo Chen, 2012. "An Inno-Qual performance system for higher education," Scientometrics, Springer;Akadémiai Kiadó, vol. 93(3), pages 1119-1149, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jih-Kuang Chen, 2021. "A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China," SAGE Open, , vol. 11(1), pages 21582440219, January.
    2. Chung-Shing Chan, 2017. "The application of fuzzy sets theory in eco-city classification," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 4-17, February.
    3. Yung-Ping Tseng & Yu-Chin Huang & Mei-Syuan Li & You-Zih Jiang, 2022. "Selecting Key Resilience Indicators for Indigenous Community Using Fuzzy Delphi Method," Sustainability, MDPI, vol. 14(4), pages 1-19, February.
    4. D'Urso, Pierpaolo & Disegna, Marta & Massari, Riccardo & Osti, Linda, 2016. "Fuzzy segmentation of postmodern tourists," Tourism Management, Elsevier, vol. 55(C), pages 297-308.
    5. Kuei-Hu Chang & Yung-Chia Chang & Kai Chain & Hsiang-Yu Chung, 2016. "Integrating Soft Set Theory and Fuzzy Linguistic Model to Evaluate the Performance of Training Simulation Systems," PLOS ONE, Public Library of Science, vol. 11(9), pages 1-29, September.
    6. Paohui Lin & Hsientang Tsai & Tzuya Ho, 2020. "Food Safety Gaps between Consumers’ Expectations and Perceptions: Development and Verification of a Gap-Assessment Tool," IJERPH, MDPI, vol. 17(17), pages 1-17, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lai, Ivan Ka Wai & Hitchcock, Michael, 2015. "Importance–performance analysis in tourism: A framework for researchers," Tourism Management, Elsevier, vol. 48(C), pages 242-267.
    2. Lai, Ivan Ka Wai & Hitchcock, Michael, 2016. "A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis," Tourism Management, Elsevier, vol. 55(C), pages 139-159.
    3. Guizzardi, Andrea & Stacchini, Annalisa, 2017. "Destinations strategic groups via Multivariate Competition-based IPA," Tourism Management, Elsevier, vol. 58(C), pages 40-50.
    4. Nyarku Kwamena Minta & Oduro Stephen, 2017. "Importance-Performance Matrix Analysis (IPMA) of Service Quality and Customer Satisfaction in the Ghanaian Banking Industry," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(7), pages 532-550, July.
    5. Esmailpour, Javad & Aghabayk, Kayvan & Abrari Vajari, Mohammad & De Gruyter, Chris, 2020. "Importance – Performance Analysis (IPA) of bus service attributes: A case study in a developing country," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 129-150.
    6. Tontini, Gerson, 2016. "Identifying opportunities for improvement in online shopping sites," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 228-238.
    7. Raky Julio & Andres Monzon & Yusak O. Susilo, 2024. "Identifying key elements for user satisfaction of bike-sharing systems: a combination of direct and indirect evaluations," Transportation, Springer, vol. 51(2), pages 407-438, April.
    8. Yanchun Jin & Yoonseo Park, 2019. "An Integrated Approach to Determining Rural Tourist Satisfaction Factors Using the IPA and Conjoint Analysis," IJERPH, MDPI, vol. 16(20), pages 1-16, October.
    9. Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    10. Yulu Zhao & Xinye Xu & Gangwei Cai & Zhetao Hu & Yan Hong, 2022. "Promoting Strategies for Healthy Environments in University Halls of Residence under Regular Epidemic Prevention and Control: An Importance—Performance Analysis from Zhejiang, China," IJERPH, MDPI, vol. 19(23), pages 1-19, November.
    11. Sheng, Xiaojing & Simpson, Penny M. & Siguaw, Judy A., 2014. "U. S. winter migrants' park community attributes: An importance–performance analysis," Tourism Management, Elsevier, vol. 43(C), pages 55-67.
    12. Teodoro Luque Martínez & Luis Doña Toledo & Nina Faraoni, 2019. "Auditing Marketing and the Use of Social Media at Ski Resorts," Sustainability, MDPI, vol. 11(10), pages 1-24, May.
    13. Jiacong Wu & Yu Wang & Ru Zhang & Jing Cai, 2018. "An Approach to Discovering Product/Service Improvement Priorities: Using Dynamic Importance-Performance Analysis," Sustainability, MDPI, vol. 10(10), pages 1-26, October.
    14. Pumpe, Andreas & Vallée, Franz, 2015. "The Total Landed Cost Concept. Begging for Answers," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Blecker, Thorsten & Kersten, Wolfgang & Ringle, Christian M. (ed.), Operational Excellence in Logistics and Supply Chains: Optimization Methods, Data-driven Approaches and Security Insights. Proceedings of the Hamburg , volume 22, pages 31-54, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    15. Michele Preziosi & Alessia Acampora & Maria Claudia Lucchetti & Roberto Merli, 2022. "Delighting Hotel Guests with Sustainability: Revamping Importance-Performance Analysis in the Light of the Three-Factor Theory of Customer Satisfaction," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    16. Cristina López & Rocío Ruíz-Benítez & Carmen Vargas-Machuca, 2019. "On the Environmental and Social Sustainability of Technological Innovations in Urban Bus Transport: The EU Case," Sustainability, MDPI, vol. 11(5), pages 1-22, March.
    17. Kuei-Hu Chang & Yung-Chia Chang & Kai Chain & Hsiang-Yu Chung, 2016. "Integrating Soft Set Theory and Fuzzy Linguistic Model to Evaluate the Performance of Training Simulation Systems," PLOS ONE, Public Library of Science, vol. 11(9), pages 1-29, September.
    18. Harman Preet Singh & Mohammad Alshallaqi & Mohammed Altamimi, 2023. "Predicting Critical Factors Impacting Hotel Online Ratings: A Comparison of Religious and Commercial Destinations in Saudi Arabia," Sustainability, MDPI, vol. 15(15), pages 1-25, August.
    19. Albayrak, Tahir & Caber, Meltem, 2015. "Prioritisation of the hotel attributes according to their influence on satisfaction: A comparison of two techniques," Tourism Management, Elsevier, vol. 46(C), pages 43-50.
    20. Ha, Min-Ho & Yang, Zaili & Lam, Jasmine Siu Lee, 2019. "Port performance in container transport logistics: A multi-stakeholder perspective," Transport Policy, Elsevier, vol. 73(C), pages 25-40.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:47:y:2015:i:c:p:47-57. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.