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Conducting Qualitative Research Online: Challenges and Solutions

Author

Listed:
  • Stacy M. Carter

    (University of Wollongong)

  • Patti Shih

    (University of Wollongong)

  • Jane Williams

    (The University of Sydney)

  • Chris Degeling

    (University of Wollongong)

  • Julie Mooney-Somers

    (The University of Sydney)

Abstract

What ways of thinking and concrete strategies can assist qualitative health researchers to transition their research practice to online environments? We propose that researchers should foreground inclusion when designing online qualitative research, and suggest ethical, technological and social adaptations required to move data collection online. Existing research shows that this move can aid in meeting recruitment targets, but can also reduce the richness of the data generated, as well as how much participants enjoy participating, and the ability to achieve consensus in groups. Mindful and consultative choices are required to prevent these problems. To adapt to ethical challenges, researchers should especially consider participant privacy, and ways to build rapport and show appropriate care for participants, including protocols for dealing with distress or disengagement, managing data, and supporting consent. To adapt to technological challenges, research plans should choose between online modalities and platforms based on a clear understanding of their particular affordances and the implications of these. Finally, successful research in virtual social environments requires new protocols for engagement before data collection, attention to group numbers and dynamics, altered moderator teams and roles, and new logistical tasks for researchers. The increasing centrality of online environments to everyday life is driving traditional qualitative research methods to online environments and generating new qualitative research methods that respond to the particularities of online worlds. With strong design principles and attention to ethical, technical and social challenges, online methods can make a significant contribution to qualitative research in health.

Suggested Citation

  • Stacy M. Carter & Patti Shih & Jane Williams & Chris Degeling & Julie Mooney-Somers, 2021. "Conducting Qualitative Research Online: Challenges and Solutions," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 14(6), pages 711-718, November.
    • Handle: RePEc:spr:patien:v:14:y:2021:i:6:d:10.1007_s40271-021-00528-w
    DOI: 10.1007/s40271-021-00528-w
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    References listed on IDEAS

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    1. Ilene L. Hollin & Benjamin M. Craig & Joanna Coast & Kathleen Beusterien & Caroline Vass & Rachael DiSantostefano & Holly Peay, 2020. "Reporting Formative Qualitative Research to Support the Development of Quantitative Preference Study Protocols and Corresponding Survey Instruments: Guidelines for Authors and Reviewers," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 13(1), pages 121-136, February.
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    Cited by:

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    2. Hiba Bawadi & Sara Elshami & Ahmed Awaisu & Ghadir Fakhri Al-Jayyousi & Shuja Ashfaq & Banan Mukhalalati, 2023. "A review of technical and quality assessment considerations of audio-visual and web-conferencing focus groups in qualitative health research," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    3. Prabath Chaminda Abeysiriwardana & Udith K. Jayasinghe-Mudalige & Saluka R. Kodituwakku, 2023. "Qualitative Inquiries by Transitioning to ‘Digital Methods’: A Case Study on Leaders’ Perspectives of Agriculture Research Management by Key Performance Indicators," Metamorphosis: A Journal of Management Research, , vol. 22(2), pages 178-192, December.
    4. Andrea Bever & Jackie Manthorne & Tissa Rahim & Layla Moumin & Shelagh M. Szabo, 2022. "The Importance of Disease-Free Survival as a Clinical Trial Endpoint: A Qualitative Study Among Canadian Survivors of Lung Cancer," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 15(3), pages 307-316, May.
    5. Moawiah Khatatbeh & Fadwa Alhalaiqa & Aws Khasawneh & Ala’a B. Al-Tammemi & Haitham Khatatbeh & Sameera Alhassoun & Omar Al Omari, 2021. "The Experiences of Nurses and Physicians Caring for COVID-19 Patients: Findings from an Exploratory Phenomenological Study in a High Case-Load Country," IJERPH, MDPI, vol. 18(17), pages 1-17, August.
    6. Chinaza Uleanya & Ke Yu, 2023. "Data Collection in Times of Pandemic: A Self-Study and Revisit of Research Practices During a Crisis," SAGE Open, , vol. 13(1), pages 21582440231, March.
    7. Husbands, Samantha & Mitchell, Paul Mark & Kinghorn, Philip & Byford, Sarah & Bailey, Cara & Anand, Paul & Peters, Tim J. & Floredin, Isabella & Coast, Joanna, 2024. "Is well-becoming important for children and young people? Evidence from in-depth interviews with children and young people and their parents," LSE Research Online Documents on Economics 122060, London School of Economics and Political Science, LSE Library.

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