Implementation of F.W. Lanchester’s combat model in a supply chain in duopoly: the case of Coca-Cola and Pepsi in Greece
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DOI: 10.1007/s12351-016-0226-0
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References listed on IDEAS
- Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
- Gary M. Erickson, 1992. "Empirical Analysis of Closed-Loop Duopoly Advertising Strategies," Management Science, INFORMS, vol. 38(12), pages 1732-1749, December.
- Jerome Bracken, 1995. "Lanchester models of the ardennes campaign," Naval Research Logistics (NRL), John Wiley & Sons, vol. 42(4), pages 559-577, June.
- Pradeep K. Chintagunta & Naufel J. Vilcassim, 1992. "An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly," Management Science, INFORMS, vol. 38(9), pages 1230-1244, September.
- Gila E. Fruchter & Shlomo Kalish, 1997. "Closed-Loop Advertising Strategies in a Duopoly," Management Science, INFORMS, vol. 43(1), pages 54-63, January.
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Cited by:
- Petros Kalantonis & Sotiria Schoina & Spyros Missiakoulis & Constantin Zopounidis, 2020. "The Impact of the Disclosed R & D Expenditure on the Value Relevance of the Accounting Information: Evidence from Greek Listed Firms," Mathematics, MDPI, vol. 8(5), pages 1-18, May.
- Anelí Bongers & José L. Torres, 2021. "A bottleneck combat model: an application to the Battle of Thermopylae," Operational Research, Springer, vol. 21(4), pages 2859-2877, December.
- Pietro De Giovanni, 2019. "Digital Supply Chain through Dynamic Inventory and Smart Contracts," Mathematics, MDPI, vol. 7(12), pages 1-25, December.
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Keywords
Operations research; Frederick William Lanchester; Mathematical theories of war; Differential equations; Supply chain; Duopoly;All these keywords.
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