IDEAS home Printed from https://ideas.repec.org/a/spr/minsoc/v12y2013i2p235-243.html
   My bibliography  Save this article

On the role of emotion in rational choice

Author

Listed:
  • Junichi Minagawa

Abstract

This paper shows a role for emotion in rational choice. The key concept here is “time illusion”. The perception of the time spent on an activity is often different from the actual time spent, and depends on how enjoyable the activity is. Based on the conception that time illusion affects one’s evaluation of the opportunity cost of an activity, this paper integrates the concept into utility theory. Using this approach suggests that an activity that is perceived as less time intensive is demanded more as the price of time increases. The presence of time illusion leads to a deviation from rational choice, namely, over- or under-consumption. Copyright Springer-Verlag Berlin Heidelberg 2013

Suggested Citation

  • Junichi Minagawa, 2013. "On the role of emotion in rational choice," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 12(2), pages 235-243, November.
    • Handle: RePEc:spr:minsoc:v:12:y:2013:i:2:p:235-243
    DOI: 10.1007/s11299-013-0130-8
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11299-013-0130-8
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11299-013-0130-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. William J. Baumol, 1973. "Income and Substitution Effects in the Linder Theorem," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(4), pages 629-633.
    2. Herbert A. Simon, 1996. "The Sciences of the Artificial, 3rd Edition," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262691914, April.
    3. George Loewenstein & Drazen Prelec, 1992. "Anomalies in Intertemporal Choice: Evidence and an Interpretation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 107(2), pages 573-597.
    4. Jon Elster, 1998. "Emotions and Economic Theory," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 47-74, March.
    5. Atkinson, A. B. & Stern, N. H., 1979. "A note on the allocation of time," Economics Letters, Elsevier, vol. 3(2), pages 119-123.
    6. David Laibson, 1997. "Golden Eggs and Hyperbolic Discounting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(2), pages 443-478.
    7. Hornik, Jacob, 1984. "Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 615-618, June.
    8. Loewenstein, George & Thaler, Richard H, 1989. "Intertemporal Choice," Journal of Economic Perspectives, American Economic Association, vol. 3(4), pages 181-193, Fall.
    9. Schelling, Thomas C, 1978. "Egonomics, or the Art of Self-Management," American Economic Review, American Economic Association, vol. 68(2), pages 290-294, May.
    10. Hornik, Jacob, 1992. "Time estimation and orientation mediated by transient mood," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 21(3), pages 209-227.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ted O’Donoghue & Matthew Rabin, 2006. "Incentives and Self Control," Levine's Bibliography 122247000000001262, UCLA Department of Economics.
    2. Yu-Jui Huang & Adrien Nguyen-Huu, 2018. "Time-consistent stopping under decreasing impatience," Finance and Stochastics, Springer, vol. 22(1), pages 69-95, January.
    3. O'Donoghue, Ted & Rabin, Matthew, 2008. "Procrastination on long-term projects," Journal of Economic Behavior & Organization, Elsevier, vol. 66(2), pages 161-175, May.
    4. Yuri Biondi, 2009. "Capital budgeting under relational contracting: optimal ranking and duration criteria for schemes of concession, project-financing and public-private partnership," Post-Print hal-00404305, HAL.
    5. Cockx, Bart & Ghirelli, Corinna & Van der Linden, Bruno, 2013. "Monitoring Job Search Effort with Hyperbolic Time Preferences and Non-Compliance: A Welfare Analysis," IZA Discussion Papers 7266, Institute of Labor Economics (IZA).
    6. Nava Ashraf & Dean Karlan & Wesley Yin, 2006. "Tying Odysseus to the Mast: Evidence From a Commitment Savings Product in the Philippines," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 635-672.
    7. Fernando S. Machado & Rajiv K. Sinha, 2007. "Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers," Marketing Science, INFORMS, vol. 26(6), pages 834-850, 11-12.
    8. Caputo, Michael R., 2013. "The intrinsic comparative dynamics of infinite horizon optimal control problems with a time-varying discount rate and time-distance discounting," Journal of Economic Dynamics and Control, Elsevier, vol. 37(4), pages 810-820.
    9. Musau, Andrew, 2009. "Modeling Alternatives to Exponential Discounting," MPRA Paper 16416, University Library of Munich, Germany.
    10. André Lapied & Olivier Renault, 2012. "An Investigation of Time Consistency for Subjective Discontinued Utility," Working Papers halshs-00793174, HAL.
    11. Ted O'Donoghue & Matthew Rabin, 2001. "Risky Behavior among Youths: Some Issues from Behavioral Economics," NBER Chapters, in: Risky Behavior among Youths: An Economic Analysis, pages 29-68, National Bureau of Economic Research, Inc.
    12. Ahrens, Steffen & Pirschel, Inske & Snower, Dennis J., 2017. "A theory of price adjustment under loss aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 134(C), pages 78-95.
    13. Liu, Fen, 2021. "Rationality and Emotions: A Model of Inner Games and Ego Identity," MPRA Paper 105704, University Library of Munich, Germany.
    14. Abdellaoui, Mohammed & Kemel, Emmanuel & Panin, Amma & Vieider, Ferdinand M., 2019. "Measuring time and risk preferences in an integrated framework," Games and Economic Behavior, Elsevier, vol. 115(C), pages 459-469.
    15. Matthew Rabin & Ted O'Donoghue, 1999. "Doing It Now or Later," American Economic Review, American Economic Association, vol. 89(1), pages 103-124, March.
    16. Teck H. Ho & Noah Lim & Colin Camerer, 2005. "Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics," Levine's Bibliography 784828000000000476, UCLA Department of Economics.
    17. Efe A Ok & Yusufcan Masatlioglu, 2003. "A General Theory of Time Preferences," Levine's Bibliography 234936000000000089, UCLA Department of Economics.
    18. Manzini, Paola & Mariotti, Marco, 2007. "Choice Over Time," IZA Discussion Papers 2993, Institute of Labor Economics (IZA).
    19. O'Donoghue, Ted & Rabin, Matthew, 2002. "Addiction and Present-Biased Preferences," Working Papers 02-10, Cornell University, Center for Analytic Economics.
    20. Thomas Epper & Helga Fehr-Duda, 2012. "The missing link: unifying risk taking and time discounting," ECON - Working Papers 096, Department of Economics - University of Zurich, revised Oct 2018.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:minsoc:v:12:y:2013:i:2:p:235-243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.