IDEAS home Printed from https://ideas.repec.org/a/spr/metrik/v24y2013i1p53-75.html
   My bibliography  Save this article

Measurement of competitive advantages and market attractiveness for strategic controlling

Author

Listed:
  • Werner Gleißner
  • Roland Helm
  • Susanne Kreiter

Abstract

Knowledge about the existence or extension of competitive advantages and a comprehensive picture of a target market are important inputs for strategic planning and control. These two factors determine, among other things, the yield and risk of a strategic business unit. Higher market attractiveness and more competitive advantages result, ceteris paribus, in higher success. A valid measurement of these two dimensions should be crucial for strategic controlling. Based on theoretical considerations of the market-based and the resource-based view of strategy, and in addition, on a brief overview of empirical studies measuring these constructs, we present our own analysis showing the extent to which the core of these earlier findings can be confirmed. Summing up, we examine whether these two dimensions can be understood as latent variables and whether they can be measured with a few individual indicators using several empirical data sets from the field of industrial goods research. Finally we apply these findings in a case study. Copyright Springer-Verlag Berlin Heidelberg 2013

Suggested Citation

  • Werner Gleißner & Roland Helm & Susanne Kreiter, 2013. "Measurement of competitive advantages and market attractiveness for strategic controlling," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(1), pages 53-75, May.
    • Handle: RePEc:spr:metrik:v:24:y:2013:i:1:p:53-75
    DOI: 10.1007/s00187-013-0167-1
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s00187-013-0167-1
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s00187-013-0167-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chandler, Gaylen N. & Hanks, Steven H., 1994. "Market attractiveness, resource-based capabilities, venture strategies, and venture performance," Journal of Business Venturing, Elsevier, vol. 9(4), pages 331-349, July.
    2. Swan, John E. & Rink, David R., 1982. "Fitting market strategy to varying product life cycles," Business Horizons, Elsevier, vol. 25(1), pages 72-76.
    3. Schmalensee, Richard, 1985. "Do Markets Differ Much?," American Economic Review, American Economic Association, vol. 75(3), pages 341-351, June.
    4. Klepper, Steven, 1996. "Entry, Exit, Growth, and Innovation over the Product Life Cycle," American Economic Review, American Economic Association, vol. 86(3), pages 562-583, June.
    5. Cavusgil, S. Tamer, 1997. "Measuring the potential of emerging markets: An indexing approach," Business Horizons, Elsevier, vol. 40(1), pages 87-91.
    6. Scott L. Newbert, 2007. "Empirical research on the resource‐based view of the firm: an assessment and suggestions for future research," Strategic Management Journal, Wiley Blackwell, vol. 28(2), pages 121-146, February.
    7. Kraaijenbrink, Jeroen & Spender, JC & Groen, Aard, 2009. "The resource-based view: A review and assessment of its critiques," MPRA Paper 21442, University Library of Munich, Germany.
    8. Margaret A. Peteraf & Jay B. Barney, 2003. "Unraveling the resource-based tangle," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 24(4), pages 309-323.
    9. Sanjeev Agarwal & Sridhar N Ramaswami, 1992. "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internationalization Factors," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(1), pages 1-27, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sesar, Vesna & Buntak, Krešimir & Martinčević, Ivana & Bogović, Saša, 2018. "Industry Structure in Developing Company's Long-Term Business Strategy," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 175-182, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    2. Adisak Chandprapalert, 2022. "Talent Risk, Company Agility, and Competitive Advantage in Asian Automotive Industry," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 8(6), pages 29-36, September.
    3. K. Poehlmann & R. Helm & O. Mauroner & J. Auburger, 2021. "Corporate spin-offs’ success factors: management lessons from a comparative empirical analysis with research-based spin-offs," Review of Managerial Science, Springer, vol. 15(6), pages 1767-1796, August.
    4. Federico Cosenz & Lidia Noto, 2015. "Combining system dynamics modelling and management control systems to support strategic learning processes in SMEs: a Dynamic Performance Management approach," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 26(2), pages 225-248, August.
    5. Jacqueline Odunga Opiyo & Zachary Bolo Awino & Kennedy Ogollah, 2024. "Influence of Strategic Oriention on Diversity of Top Management and Competitive Advantage of Insurance Companies," International Journal of Business and Management, Canadian Center of Science and Education, vol. 19(4), pages 140-140, July.
    6. Stefan Ehrnböck & Pavel Žufan, 2021. "The "Normatives" Controlling Approach in SMEs in Bavaria," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 69(2), pages 275-279.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Helm, Roland & Gleißner, Werner & Kreiter, Susanne, 2012. "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung," University of Regensburg Working Papers in Business, Economics and Management Information Systems 468, University of Regensburg, Department of Economics.
    2. Nicolaï Foss & Nils Stieglitz, 2012. "Modern Resource-based Theory(ies)," Chapters, in: Michael Dietrich & Jackie Krafft (ed.), Handbook on the Economics and Theory of the Firm, chapter 20, Edward Elgar Publishing.
    3. Y. Lisa Zhao & Michael Song & Gregory L. Storm, 2013. "Founding Team Capabilities and New Venture Performance: The Mediating Role of Strategic Positional Advantages," Entrepreneurship Theory and Practice, , vol. 37(4), pages 789-814, July.
    4. Oh, Chang Hoon & Kim, Minyoung & Shin, Jiyoung, 2019. "Paths and geographic scope of international expansion across industries," International Business Review, Elsevier, vol. 28(3), pages 560-574.
    5. Richard J. Arend & Moren Lévesque, 2010. "Is the Resource-Based View a Practical Organizational Theory?," Organization Science, INFORMS, vol. 21(4), pages 913-930, August.
    6. Ante Glavas & Jenny Mish, 2015. "Resources and Capabilities of Triple Bottom Line Firms: Going Over Old or Breaking New Ground?," Journal of Business Ethics, Springer, vol. 127(3), pages 623-642, March.
    7. Christmann, Petra & Day, Diana & Yip, George S., 1999. "The relative influence of country conditions, industry structure, and business strategy on multinational corporation subsidiary performance," Journal of International Management, Elsevier, vol. 5(4), pages 241-265.
    8. Arup Barua & Alexandra Ioanid, 2021. "Synergistic Competitive Advantage - The Modern Appeal of RBV and IO Theory in the Mergers and Acquisitions," Bulgarian Economic Papers bep-2021-06, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, revised Jul 2021.
    9. Baraldi, Enrico & Gressetvold, Espen & Harrison, Debbie, 2012. "Resource interaction in inter-organizational networks: Foundations, comparison, and a research agenda," Journal of Business Research, Elsevier, vol. 65(2), pages 266-276.
    10. Stav Fainshmidt & Amir Pezeshkan & M. Lance Frazier & Anil Nair & Edward Markowski, 2016. "Dynamic Capabilities and Organizational Performance: A Meta-Analytic Evaluation and Extension," Journal of Management Studies, Wiley Blackwell, vol. 53(8), pages 1348-1380, December.
    11. Andersén, Jim, 2021. "A relational natural-resource-based view on product innovation: The influence of green product innovation and green suppliers on differentiation advantage in small manufacturing firms," Technovation, Elsevier, vol. 104(C).
    12. Alperovych, Yan & Hübner, Georges, 2011. "Explaining returns on venture capital backed companies: Evidence from Belgium," Research in International Business and Finance, Elsevier, vol. 25(3), pages 277-295, September.
    13. Ferreira, João J.M. & Fernandes, Cristina I. & Ferreira, Fernando A.F., 2022. "What makes organizations unique? Looking inside the box," Journal of Business Research, Elsevier, vol. 139(C), pages 664-674.
    14. Eduard Gabriel Ceptureanu, 2015. "Connection Between Entrepreneurship And Innovation Into Romanian Small And Medium-Size Enterprises," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 127-134.
    15. Vincent Van Roy & Daniel Nepelski, 2017. "Determinants of high-tech entrepreneurship in Europe," JRC Research Reports JRC104865, Joint Research Centre.
    16. Rifat Kamasak, PhD, 2014. "Another Attempt to look inside the “Black Box†of Performance Creation: A Case Study Approach," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(7), pages 1-16, July.
    17. Alar Kolk & Kristi P¸¸mann, 2008. "Co-Development of Open Innovation Strategy and Dynamic Capabilities as a Source of Corporate Growth," Working Papers 173, Tallinn School of Economics and Business Administration, Tallinn University of Technology.
    18. Danny Samson & Marianne Gloet & Prakash Singh, 2017. "Systematic Innovation Capability: Evidence From Case Studies And A Large Survey," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-43, October.
    19. Qun Tan & Carlos M. P. Sousa, 2019. "Why Poor Performance is Not Enough for a Foreign Exit: The Importance of Innovation Capability and International Experience," Management International Review, Springer, vol. 59(3), pages 465-498, June.
    20. Chi‐Hyon Lee & Manuela N. Hoehn‐Weiss & Samina Karim, 2021. "Competing both ways: How combining Porter's low‐cost and focus strategies hurts firm performance," Strategic Management Journal, Wiley Blackwell, vol. 42(12), pages 2218-2244, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:metrik:v:24:y:2013:i:1:p:53-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.