IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v25y1982i1p72-76.html
   My bibliography  Save this article

Fitting market strategy to varying product life cycles

Author

Listed:
  • Swan, John E.
  • Rink, David R.

Abstract

No abstract is available for this item.

Suggested Citation

  • Swan, John E. & Rink, David R., 1982. "Fitting market strategy to varying product life cycles," Business Horizons, Elsevier, vol. 25(1), pages 72-76.
    • Handle: RePEc:eee:bushor:v:25:y:1982:i:1:p:72-76
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/0007-6813(82)90048-9
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mancini, Maria Cecilia & Consiglieri, Claudio, 2016. "Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 5(2), September.
    2. Werner Gleißner & Roland Helm & Susanne Kreiter, 2013. "Measurement of competitive advantages and market attractiveness for strategic controlling," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(1), pages 53-75, May.
    3. Helm, Roland & Gleißner, Werner & Kreiter, Susanne, 2012. "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung," University of Regensburg Working Papers in Business, Economics and Management Information Systems 468, University of Regensburg, Department of Economics.
    4. Alperovych, Yan & Hübner, Georges, 2011. "Explaining returns on venture capital backed companies: Evidence from Belgium," Research in International Business and Finance, Elsevier, vol. 25(3), pages 277-295, September.
    5. Annika Hallberg & Susana Friberg & Paulina Myhrman, 2014. "How Small Businesses Market Their Products during the Different Phases of the Product Life Cycle: The Case of Swedish Ice Cream Manufacturers," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(1), pages 1-13.
    6. G. R. Dowling, 1984. "Measuring The Use of the Product Life Cycle Concept by Marketing Managers: Problems and Prospects," Australian Journal of Management, Australian School of Business, vol. 9(2), pages 25-33, December.
    7. Rink, David R. & Roden, Dianne M. & Fox, Harold W., 1999. "Financial management and planning with the product life cycle concept," Business Horizons, Elsevier, vol. 42(5), pages 65-72.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:25:y:1982:i:1:p:72-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.