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Fitting market strategy to varying product life cycles

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  • Swan, John E.
  • Rink, David R.

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  • Swan, John E. & Rink, David R., 1982. "Fitting market strategy to varying product life cycles," Business Horizons, Elsevier, vol. 25(1), pages 72-76.
    • Handle: RePEc:eee:bushor:v:25:y:1982:i:1:p:72-76
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    Cited by:

    1. Alperovych, Yan & Hübner, Georges, 2011. "Explaining returns on venture capital backed companies: Evidence from Belgium," Research in International Business and Finance, Elsevier, vol. 25(3), pages 277-295, September.
    2. G. R. Dowling, 1984. "Measuring The Use of the Product Life Cycle Concept by Marketing Managers: Problems and Prospects," Australian Journal of Management, Australian School of Business, vol. 9(2), pages 25-33, December.
    3. Rink, David R. & Roden, Dianne M. & Fox, Harold W., 1999. "Financial management and planning with the product life cycle concept," Business Horizons, Elsevier, vol. 42(5), pages 65-72.
    4. Werner Gleißner & Roland Helm & Susanne Kreiter, 2013. "Measurement of competitive advantages and market attractiveness for strategic controlling," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(1), pages 53-75, May.
    5. Helm, Roland & Gleißner, Werner & Kreiter, Susanne, 2012. "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung," University of Regensburg Working Papers in Business, Economics and Management Information Systems 468, University of Regensburg, Department of Economics.
    6. Mancini, Maria Cecilia & Consiglieri, Claudio, 2016. "Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 5(2), September.
    7. Annika Hallberg & Susana Friberg & Paulina Myhrman, 2014. "How Small Businesses Market Their Products during the Different Phases of the Product Life Cycle: The Case of Swedish Ice Cream Manufacturers," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(1), pages 1-13.

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