Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda
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DOI: 10.1007/s11301-023-00356-2
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More about this item
Keywords
Bottom of the Pyramid; Base of the Pyramid; Subsistence marketplaces; Systematic literarure review; Aspirational consumption; New product adoption;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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