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Does quality matter for innovations in low income markets? The case of the Kenyan mobile phone sector

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  • Foster, Christopher

Abstract

Growing interest in lower income groups as consumers in emerging and developing markets has led to discussion on the issue of product quality, but so far work has generally focussed on simple goods rather than technology and innovations. However with innovations, one would expect that product quality would be more crucial in order to push trust of complex products amongst inexperienced users. Thus, this paper seeks to build understanding around issues around quality of innovations; focussing on what quality declines mean for vulnerable low income groups, and the types of policy approach that can be undertaken to improve quality.

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  • Foster, Christopher, 2014. "Does quality matter for innovations in low income markets? The case of the Kenyan mobile phone sector," Technology in Society, Elsevier, vol. 38(C), pages 119-129.
    • Handle: RePEc:eee:teinso:v:38:y:2014:i:c:p:119-129
    DOI: 10.1016/j.techsoc.2014.03.003
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    References listed on IDEAS

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    2. Octaviano Rojas Luiz & Enzo Barberio Mariano & Hermes Moretti Ribeiro da Silva, 2021. "Pro-Poor Innovations to Promote Instrumental Freedoms: A Systematic Literature Review," Sustainability, MDPI, vol. 13(24), pages 1-22, December.

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