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Solving theoretical and empirical conundrums in international strategy research: Linking foreign entry mode choices and performance

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  • Xavier Martin

    (CentER, CIR and Department of Organization & Strategy, School of Economics and Management, Tilburg University, The Netherlands)

Abstract

Several theoretical and empirical developments in the literature on foreign entry mode and performance, and on (international) strategy more generally, were influenced or prefigured by Brouthers’ (2002) JIBS Decade Award winning paper. Regarding theory, Brouthers is an archetype of the integration of transaction cost and institutional perspectives. I argue that it is also relevant to the growing literature that aims at synthesizing these and other perspectives. Methodologically, Brouthers (2002) contributed several uniquely direct and rich measures. Furthermore, it not only displayed awareness of endogeneity (specifically self-selection) issues, but also was among the pioneers in the comparative analysis of governance choices for a given firm or transaction. I elaborate on the promising if challenging use of such “what if” imputation to identify the impact of more or less well-aligned choices. Overall, I argue that such methodological advances cannot be decoupled from the conceptual advances that enable them, and which they reinforce.

Suggested Citation

  • Xavier Martin, 2013. "Solving theoretical and empirical conundrums in international strategy research: Linking foreign entry mode choices and performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 44(1), pages 28-41, January.
    • Handle: RePEc:pal:jintbs:v:44:y:2013:i:1:p:28-41
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    Citations

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    Cited by:

    1. Hongxin Zhao & Jieqiong Ma & Jie Yang, 2017. "30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review," Management International Review, Springer, vol. 57(5), pages 653-682, October.
    2. Elango, B. & Dhandapani, Karthik, 2020. "Does institutional industry context matter to performance? An extension of the institution-based view," Journal of Business Research, Elsevier, vol. 115(C), pages 139-148.
    3. Holmes, R. Michael & Hoskisson, Robert E. & Kim, Hicheon & Wan, William P. & Holcomb, Tim R., 2018. "International strategy and business groups: A review and future research agenda," Journal of World Business, Elsevier, vol. 53(2), pages 134-150.
    4. Moalla, Emna & Mayrhofer, Ulrike, 2020. "How does distance affect market entry mode choice? Evidence from French companies," European Management Journal, Elsevier, vol. 38(1), pages 135-145.
    5. van den Oever, Koen, 2017. "Uncharted waters : A behavioral approach to when, why and which organizational changes are adopted," Other publications TiSEM 0136c8c2-ecdd-4f82-8ca7-d, Tilburg University, School of Economics and Management.
    6. Albertoni, Filippo & Elia, Stefano & Massini, Silvia & Piscitello, Lucia, 2017. "The reshoring of business services: Reaction to failure or persistent strategy?," Journal of World Business, Elsevier, vol. 52(3), pages 417-430.
    7. Greene, William H. & Chidlow, Agnieszka & Strange, Roger, 2022. "The use of multinomial choice analysis in international business research," International Business Review, Elsevier, vol. 31(4).
    8. Cui, Lin & He, Xiaoming, 2017. "Expanding near the home base or venture far? The influence of home country state on the economic distance of foreign direct investments," Journal of Business Research, Elsevier, vol. 75(C), pages 95-107.
    9. Peters, Frank, 2018. "The business of video games is a multi-player game : Essays on governance choices and performance in a two-sided market in the cultural industries," Other publications TiSEM 886b3148-4bbb-4ea4-b666-0, Tilburg University, School of Economics and Management.
    10. Boddewyn, Jean J. & Peng, Mike W., 2021. "Reciprocity and informal institutions in international market entry," Journal of World Business, Elsevier, vol. 56(1).
    11. Albertoni, Filippo & Elia, Stefano & Piscitello, Lucia, 2019. "Inertial vs. mindful repetition of previous entry mode choices: Do firms always learn from experience?," Journal of Business Research, Elsevier, vol. 103(C), pages 530-546.
    12. Jing Yan & Feng Yu, 2021. "Can international coproduction promote the performance of cultural products in the global markets? Evidence from the Chinese movie industry," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 157(4), pages 777-798, November.
    13. Martin, Xavier & van den Oever, K.F., 2013. "Progress, maturity or exhaustion? Sources and modes of theorizing on the international strategy - performance relationship (1990-2011)," Other publications TiSEM 656747af-da51-4917-92fd-7, Tilburg University, School of Economics and Management.
    14. Chris Changwha Chung & Simon Shufeng Xiao & Jeoung Yul Lee & Jingoo Kang, 2016. "The Interplay of Top-down Institutional Pressures and Bottom-up Responses of Transition Economy Firms on FDI Entry Mode Choices," Management International Review, Springer, vol. 56(5), pages 699-732, October.
    15. Barroso, Alicia & Giarratana, Marco S. & Pasquini, Martina, 2019. "Product portfolio performance in new foreign markets: The EU trademark dual system," Research Policy, Elsevier, vol. 48(1), pages 11-21.
    16. Keith D. Brouthers & Liang Chen & Sali Li & Noman Shaheer, 2022. "Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(9), pages 2088-2115, December.
    17. Y. H. Venus Lun & John Carlton & Khaild Bichou, 2016. "Examining the economic impact of transport complex economies," Journal of Shipping and Trade, Springer, vol. 1(1), pages 1-17, December.
    18. Chengguang Li & Yadong Luo & Juan Bu & Yinuo Tang, 2023. "The role of networks in international acquisition premiums," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(9), pages 1700-1711, December.
    19. Samia Tariq, 2019. "Choice of Market Entry Mode is Contingent on Environment: Integrating the Resource Dependence and Contingency Theory Perspectives," International Journal of Science and Business, IJSAB International, vol. 3(5), pages 173-182.
    20. Seok Jin Ko, 2019. "The Differing Foreign Entry Mode Choices for Sales and Production Subsidiaries of Multinational Corporations in the Manufacturing Industry," Sustainability, MDPI, vol. 11(15), pages 1-18, July.
    21. Sjoerd Beugelsdijk & Tatiana Kostova & Vincent E. Kunst & Ettore Spadafora & Marc van Essen, 2018. "Cultural Distance and Firm Internationalization," Post-Print hal-02312065, HAL.
    22. Oehmichen, Jana & Puck, Jonas, 2016. "Embeddedness, Ownership Mode and Dynamics, and the Performance of MNE Subsidiaries," Journal of International Management, Elsevier, vol. 22(1), pages 17-28.

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