IDEAS home Printed from https://ideas.repec.org/a/spr/joiaen/v11y2022i1d10.1186_s13731-022-00217-4.html
   My bibliography  Save this article

Effect of market-driven strategies on the competitive growth of SMEs in Lesotho

Author

Listed:
  • Donald O. E. Amadasun

    (University of South Africa College of Economic and Management Sciences)

  • Ashley. T. Mutezo

    (University of South Africa College of Economic and Management Sciences)

Abstract

This paper established some market-driven strategies that influence the competitive growth of small and medium-sized enterprises in Lesotho. The paper identified the following factors; market orientation, competitive intensity, and technological dynamics as variables that influence SMEs’ competitive growth. The investigation shows that these critical factors of market-driven strategies are significant market facets in the enterprise that could capacitate SME entrepreneurs and managers to attain competitive growth. The results indicated that the factors used to measure market-driven strategies influence SMEs competitive growth. More specifically, the independent variables of market orientation, competitive intensity and technological dynamics are seen as key tenets of market-driven strategies that influence small and medium-sized enterprises’ competitive growth. From the analyses, this paper recommended that market-driven strategic constructs of market orientation, competitive intensity and technological dynamics are inimitable and tangible significant resources if harnessed in the enterprises, could serve as critical operational factors that influence SMEs competitive growth in Lesotho.

Suggested Citation

  • Donald O. E. Amadasun & Ashley. T. Mutezo, 2022. "Effect of market-driven strategies on the competitive growth of SMEs in Lesotho," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-17, December.
    • Handle: RePEc:spr:joiaen:v:11:y:2022:i:1:d:10.1186_s13731-022-00217-4
    DOI: 10.1186/s13731-022-00217-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s13731-022-00217-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1186/s13731-022-00217-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hezron Mogaka Osano & Hilario Languitone, 2016. "Factors influencing access to finance by SMEs in Mozambique: case of SMEs in Maputo central business district," Journal of Innovation and Entrepreneurship, Springer, vol. 5(1), pages 1-16, December.
    2. Malgorzata Gajowiak, 2015. "Asset Sources Of Competitive Advantage Of Smes From High-Tech Sector In The Region Of Greater Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 6(4), pages 73-90, December.
    3. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
    4. Malgorzata Gajowiak, 2015. "Asset sources of competitive advantage of SMEs from high-tech sector in the region of Greater Poland," Working Papers 14/2015, Institute of Economic Research, revised Mar 2015.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Monica Clarkson Gajere, 2023. "Strategic orientation and performance of SMEs in Nigeria: moderating role of competitive intensity," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 13(1), pages 1-13, December.
    2. Marcela Marçal Alves Pinto Mick & João Luiz Kovaleski & Daiane Maria de Genaro Chiroli, 2024. "Sustainable Digital Transformation Roadmaps for SMEs: A Systematic Literature Review," Sustainability, MDPI, vol. 16(19), pages 1-24, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Malgorzata Gajowiak, 2017. "Entrepreneurial Behaviour of the Elderly in Poland – Chosen Aspects (Zachowania przedsiebiorcze osob starszych w Polsce – wybrane aspekty)," Research Reports, University of Warsaw, Faculty of Management, vol. 2(24), pages 7-17.
    2. Dacko, Scott G. & Spalteholz, Carolin, 2014. "Upgrading the city: Enabling intermodal travel behaviour," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 222-235.
    3. Nathan Mwenda Mutwiri, 2021. "Covid-19 financial distancing for MSMEs in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 357-362, April.
    4. Menguc, Bulent & Auh, Seigyoung, 2008. "Conflict, leadership, and market orientation," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 34-45.
    5. Betgilu Oshora & Goshu Desalegn & Eva Gorgenyi-Hegyes & Maria Fekete-Farkas & Zoltan Zeman, 2021. "Determinants of Financial Inclusion in Small and Medium Enterprises: Evidence from Ethiopia," JRFM, MDPI, vol. 14(7), pages 1-19, June.
    6. Mohamad Reza Sanaei & Farzad Movahedi Sobhani, 2018. "Information technology and e-business marketing strategy," Information Technology and Management, Springer, vol. 19(3), pages 185-196, September.
    7. Haim Hilman & Narentheren Kaliappen, 2014. "Market Orientation Practices and Effects on Organizational Performance," SAGE Open, , vol. 4(4), pages 21582440145, September.
    8. Neil A. Morgan & Kimberly A. Whitler & Hui Feng & Simos Chari, 2019. "Research in marketing strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 4-29, January.
    9. Ruth Maria Stock & Nils Lennart Schnarr, 2016. "Exploring The Product Innovation Outcomes Of Corporate Culture And Executive Leadership," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-33, January.
    10. Grace Mwikali Musyoki & Dr. Ambrose Jagongo & Dr. Hannah Bula, 2022. "Microfinance Services and Financial Performance of Top 100 Mid-Sized Firms in Nairobi City County, Kenya," International Journal of Science and Business, IJSAB International, vol. 15(1), pages 102-112.
    11. Hanvedes Daovisan & H. L. Shen, 2020. "Does Working Capital Affect Family Firms’ Decision-Making in Laos? Evidence from a Two-Wave Cross-Lagged Approach," Sustainability, MDPI, vol. 12(7), pages 1-16, March.
    12. Elie Ofek & Özge Turut, 2013. "Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty," Marketing Science, INFORMS, vol. 32(2), pages 342-355, March.
    13. Tran Thu & Moritaka Masahiro & Liu Ran & Fukuda Susumu, 2018. "Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity," Management & Marketing, Sciendo, vol. 13(3), pages 1014-1034, September.
    14. Waarts, E., 2004. "Competition:an inspirational marketing tool," ERIM Inaugural Address Series Research in Management EIA-2004-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
    15. Edward Kiringa & Fredrick W.S. Ndede & Argan Wekesa, 2021. "Relationship lending and access to financial services by SMEs in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(5), pages 235-244, July.
    16. Jesús Cambra-Fierro & Susan Hart & Yolanda Polo-Redondo & Ana Fuster-Mur, 2012. "Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(3), pages 855-871, April.
    17. Geurin, Andrea N. & Burch, Lauren M., 2017. "User-generated branding via social media: An examination of six running brands," Sport Management Review, Elsevier, vol. 20(3), pages 273-284.
    18. Cheng-Sheng Tung & Feng-Jyh Lin, 2022. "Critical Success Factors For Business District Operations In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 16(1), pages 75-90.
    19. Obed I. Ojonta & Divine N. Obodoechi & Paschaline N. Ugwu, 2021. "Start-up Capital Source and Credit Access Participation of Household Nonfarm Enterprises in Nigeria: Evidence from Logistic Regression Model," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 19(3 (Fall)), pages 249-267.
    20. Paul T. M. Ingenbleek & Domenico Dentoni, 2016. "Learning from Stakeholder Pressure and Embeddedness: The Roles of Absorptive Capacity in the Corporate Social Responsibility of Dutch Agribusinesses," Sustainability, MDPI, vol. 8(10), pages 1-18, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joiaen:v:11:y:2022:i:1:d:10.1186_s13731-022-00217-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.