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The Perils of N = 1

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  • Wells, William D

Abstract

Research projects have three phases: (1) design, (2) execution, and (3) systematic exploration of range and limits. To achieve external credibility, positivistic and interpretive consumer researchers must pay close attention to phase 3. Copyright 2001 by the University of Chicago.

Suggested Citation

  • Wells, William D, 2001. "The Perils of N = 1," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 494-498, December.
    • Handle: RePEc:oup:jconrs:v:28:y:2001:i:3:p:494-98
    DOI: 10.1086/323737
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    Cited by:

    1. Evanschitzky, Heiner & Armstrong, J. Scott, 2013. "Research with In-built replications: Comment and further suggestions for replication research," Journal of Business Research, Elsevier, vol. 66(9), pages 1406-1408.
    2. Dhruv Grewal & Nancy Puccinelli & Kent B. Monroe, 2018. "Meta-analysis: integrating accumulated knowledge," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 9-30, January.
    3. Keaveney, Susan M., 2008. "Equines and their human companions," Journal of Business Research, Elsevier, vol. 61(5), pages 444-454, May.
    4. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
    5. Hubbard, Raymond & Lindsay, R. Murray, 2013. "From significant difference to significant sameness: Proposing a paradigm shift in business research," Journal of Business Research, Elsevier, vol. 66(9), pages 1377-1388.
    6. Evanschitzky, Heiner & Baumgarth, Carsten & Hubbard, Raymond & Armstrong, J. Scott, 2007. "Replication research's disturbing trend," Journal of Business Research, Elsevier, vol. 60(4), pages 411-415, April.
    7. Daryanto, Ahmad & Song, Zening, 2021. "A meta-analysis of the relationship between place attachment and pro-environmental behaviour," Journal of Business Research, Elsevier, vol. 123(C), pages 208-219.
    8. Lillian L. Cheng & Kent B. Monroe, 2013. "Some reflections on an appraisal of behavioral price research (part 1)," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 155-159, September.

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