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Dimensions of shopping preferences by women in India and the USA - a cross country study

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  • Jacqueline Williams
  • Justin Paul

Abstract

The growth in women's education and disposable income, has led to a consequent rise in affluence and spending habits among women across the globe. This study examines the shopping behaviour of women across India and in the USA using primary data collected from 300 respondents by surveys. The rationale and dimensions of shopping were analysed to elicit their views on shopping experience, frequency of shopping, shopping accompaniment and their favourite stores. The study revealed significant differences; country-wise, among the women across age, income and status. This paper also seeks to provide an insight into the shopping behaviour of women across India and the USA. The findings confirm that differences do exist in the shopping behaviour of the women. The study is giving a serious thought to the marketers on reaching the women across cultures, product segments, shopping patterns and preferences, in this era of growing affluence where the marketers need to respond without delivery time lag to the specialised needs and demands of the customers to ensure their existence.

Suggested Citation

  • Jacqueline Williams & Justin Paul, 2014. "Dimensions of shopping preferences by women in India and the USA - a cross country study," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 8(4), pages 519-542.
    • Handle: RePEc:ids:ijicbm:v:8:y:2014:i:4:p:519-542
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    Cited by:

    1. Vaishali Hemant Pardeshi & Vandana Khanna, 2021. "Factors influencing online apparel shopping orientation among women in Mumbai," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 163-174, December.
    2. Helm, Sabrina & Kim, Soo Hyun & Van Riper, Silvia, 2020. "Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    3. Gaurav Gupta & Himanshu Aggarwal, 2016. "Analysing customer responses to migrate strategies in making retailing and CRM effective," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 92-127.

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