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Web Shopping Adoption by Female Web Browsers for Apparel Shopping in India

Author

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  • Ritika Gugnani
  • Anuja Choudhary

Abstract

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Suggested Citation

  • Ritika Gugnani & Anuja Choudhary, 2017. "Web Shopping Adoption by Female Web Browsers for Apparel Shopping in India," FIIB Business Review, , vol. 6(4), pages 48-59, October.
    • Handle: RePEc:sae:fbbsrw:v:6:y:2017:i:4:p:48-59
    DOI: 10.1177/2455265820170408
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    Cited by:

    1. Vaishali Hemant Pardeshi & Vandana Khanna, 2021. "Factors influencing online apparel shopping orientation among women in Mumbai," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 163-174, December.
    2. Rekha & Pooja Jain, 2019. "Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models," FIIB Business Review, , vol. 8(4), pages 279-291, December.
    3. Jasmandeep Kaur & Priyanka Malik & Surabhi Singh, 2024. "Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention," FIIB Business Review, , vol. 13(3), pages 318-330, May.

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