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Analysis of Web Visit Histories, Part II: Predicting Navigation by Nested STUMP Regression Trees

Author

Listed:
  • Roberta Siciliano

    (University of Naples Federico II)

  • Antonio D’Ambrosio

    (University of Naples Federico II)

  • Massimo Aria

    (University of Naples Federico II)

  • Sonia Amodio

    (Leiden University Medical Center)

Abstract

This paper constitutes part II of the contribution to the analysis of web visit histories through a new methodological framework for web usage-structure mining considering association rules theory. The aim is to explore through a tree structure the sequence of direct rules (i.e. paths) that characterize a web navigator who keeps standing longer on a web page with respect to the path characterizing navigators who leave the web earlier. A novel tree-based structure is introduced to take into account that the learning sample changes click by click leaving out navigators who drop off from the web after any click. The response variable at each time point is the remaining number of clicks before leaving the web. The split is induced by the predictors that describe the preferred web sections. The methodology introduced results in a Nested Stump Regression Tree that is an hierarchy of stump trees, where a stump is a tree with only one split or, equivalently, with only two terminal nodes. Suitable properties are outlined. As in first part of the contribution to the analysis of the web visit histories, a methodological description is provided by considering a web portal with a fixed set of web sections, i.e. a data set coming from the UCI Machine Learning Repository.

Suggested Citation

  • Roberta Siciliano & Antonio D’Ambrosio & Massimo Aria & Sonia Amodio, 2017. "Analysis of Web Visit Histories, Part II: Predicting Navigation by Nested STUMP Regression Trees," Journal of Classification, Springer;The Classification Society, vol. 34(3), pages 473-493, October.
    • Handle: RePEc:spr:jclass:v:34:y:2017:i:3:d:10.1007_s00357-017-9239-5
    DOI: 10.1007/s00357-017-9239-5
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    References listed on IDEAS

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    1. Antonio D’Ambrosio & Massimo Aria & Roberta Siciliano, 2012. "Accurate Tree-based Missing Data Imputation and Data Fusion within the Statistical Learning Paradigm," Journal of Classification, Springer;The Classification Society, vol. 29(2), pages 227-258, July.
    2. Cappelli, Carmela & Mola, Francesco & Siciliano, Roberta, 2002. "A statistical approach to growing a reliable honest tree," Computational Statistics & Data Analysis, Elsevier, vol. 38(3), pages 285-299, January.
    3. Fu, Wei & Simonoff, Jeffrey S., 2015. "Unbiased regression trees for longitudinal and clustered data," Computational Statistics & Data Analysis, Elsevier, vol. 88(C), pages 53-74.
    4. Roberta Siciliano & Antonia D’Ambrosio & Massimo Aria & Sonia Amodio, 2016. "Analysis of Web Visit Histories, Part I: Distance-Based Visualization of Sequence Rules," Journal of Classification, Springer;The Classification Society, vol. 33(2), pages 298-324, July.
    5. Marjolein Fokkema & Niels Smits & Achim Zeileis & Torsten Hothorn & Henk Kelderman, 2015. "Detecting Treatment-Subgroup Interactions in Clustered Data with Generalized Linear Mixed-Effects Model Trees," Working Papers 2015-10, Faculty of Economics and Statistics, Universität Innsbruck.
    6. Roberta Siciliano & Antonio D’Ambrosio & Massimo Aria & Sonia Amodio, 2016. "Erratum to: Analysis of Web Visit Histories, Part I: Distance-Based Visualization of Sequence Rules," Journal of Classification, Springer;The Classification Society, vol. 33(2), pages 325-325, July.
    7. Siciliano, Roberta & Mola, Francesco, 2000. "Multivariate data analysis and modeling through classification and regression trees," Computational Statistics & Data Analysis, Elsevier, vol. 32(3-4), pages 285-301, January.
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    Cited by:

    1. Carmela Iorio & Giuseppe Pandolfo & Antonio D’Ambrosio & Roberta Siciliano, 2020. "Mining big data in tourism," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1655-1669, December.

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