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Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición

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  • Amparo Taulet

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  • Amparo Taulet, 2004. "Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 53-73, June.
    • Handle: RePEc:spr:irpnmk:v:1:y:2004:i:1:p:53-73
    DOI: 10.1007/BF02896617
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    References listed on IDEAS

    as
    1. Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May.
    2. Selnes, Fred & Jaworski, Bernard J. & Kohli, Ajay K., 1996. "Market orientation in United States and Scandinavian companies. A cross-cultural study," Scandinavian Journal of Management, Elsevier, vol. 12(2), pages 139-157, June.
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