Orientation marché:comment l’aborder et que peut-on réellement en attendre ?
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- Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May.
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Keywords
Orientation marché; méta analyse; performance; market orientation; meta-analysis.;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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