Psychological distance and perceived consumer effectiveness in a cause-related marketing context
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DOI: 10.1007/s12208-016-0170-y
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- Anran Zhang & Pamela Saleme & Bo Pang & James Durl & Zhengliang Xu, 2020. "A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
- Wei, Shuqin & Ang, Tyson & Liou, Ru-Shiun, 2020. "Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market," Journal of Business Research, Elsevier, vol. 108(C), pages 201-212.
- Shiwangi Singh & Sanjay Dhir, 2019. "Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 335-347, December.
- Bomi Lee & Michelle Childs, 2021. "Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 13(2), pages 1-12, June.
- Virginia S. Harrison & Michail Vafeiadis & Joseph Bober, 2022. "Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions," Sustainability, MDPI, vol. 14(6), pages 1-21, March.
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Keywords
Cause-related marketing; Cause marketing; Psychological distance; Construal level theory; Perceived consumer effectiveness;All these keywords.
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