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Insights from a review of the literature on cause marketing

Author

Listed:
  • Walter Wymer
  • Adrian Sargeant

Abstract

No abstract is available for this item.

Suggested Citation

  • Walter Wymer & Adrian Sargeant, 2006. "Insights from a review of the literature on cause marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 3(1), pages 9-15, June.
    • Handle: RePEc:spr:irpnmk:v:3:y:2006:i:1:p:9-15
    DOI: 10.1007/BF02893281
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    Cited by:

    1. Jeff Wiebe & Debra Z. Basil & Mary Runté, 2017. "Psychological distance and perceived consumer effectiveness in a cause-related marketing context," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 197-215, June.
    2. Daniela Braga Soares & Bruno Barbosa Sousa, 2022. "The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 1-13, March.
    3. Sara Osama Hassan & Ehab Mohamed AbouAish, 2018. "The impact of strategic vs. tactical cause-related marketing on switching intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 253-314, September.

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