IDEAS home Printed from https://ideas.repec.org/a/spr/intemj/v20y2024i3d10.1007_s11365-024-00960-y.html
   My bibliography  Save this article

Analysis of the influence of emotions on the decision-making of entrepreneurs using neurotechnologies

Author

Listed:
  • Juan Camilo Serna-Zuluaga

    (Universitat Politècnica de València)

  • David Juárez-Varón

    (Universitat Politècnica de València)

  • Ana Mengual-Recuerda

    (Universitat Politècnica de València)

  • Ana Medina-López

    (Universidad Rey Juan Carlos)

Abstract

This study examines the influence of emotional factors on entrepreneurial decision-making, specifically focusing on early-stage entrepreneurs and those with more years of experience in the entrepreneurial process. The aim is to understand how emotional intensity affects business decisions at different stages of entrepreneurship. Neuroqualitative interviews were conducted using a stratified sample of entrepreneurs. The methodology included semi-structured interviews. Galvanic Skin Response (GSR) technology was employed to simultaneously measure participants’ emotional levels during the interviews. The results revealed significant differences in emotional levels between novice and experienced entrepreneurs concerning the analysed emotional factors. Novice entrepreneurs exhibited higher levels of anxiety and fear, especially in questions not previously anticipated, while experienced entrepreneurs showed confidence and a more optimistic outlook, particularly on topics related to long-term consolidation and revenue forecasting. This study highlights originality by demonstrating the importance of emotional factors in entrepreneurial decision-making and their variation over time in the entrepreneurial process. The use of GSR technology in neuroqualitative interviews adds a unique dimension by providing an objective assessment of entrepreneurs’ emotional levels, thus complementing the qualitative richness of verbal responses. These findings contribute to a deeper understanding of emotional complexity in business decision-making and emphasize the need to consider these aspects in entrepreneurship support strategies.

Suggested Citation

  • Juan Camilo Serna-Zuluaga & David Juárez-Varón & Ana Mengual-Recuerda & Ana Medina-López, 2024. "Analysis of the influence of emotions on the decision-making of entrepreneurs using neurotechnologies," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2169-2186, September.
    • Handle: RePEc:spr:intemj:v:20:y:2024:i:3:d:10.1007_s11365-024-00960-y
    DOI: 10.1007/s11365-024-00960-y
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11365-024-00960-y
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11365-024-00960-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Gary Akehurst & José Comeche & Miguel-Angel Galindo, 2009. "Job satisfaction and commitment in the entrepreneurial SME," Small Business Economics, Springer, vol. 32(3), pages 277-289, March.
    2. Ucbasaran, Deniz & Westhead, Paul & Wright, Mike, 2009. "The extent and nature of opportunity identification by experienced entrepreneurs," Journal of Business Venturing, Elsevier, vol. 24(2), pages 99-115, March.
    3. Maw–Der Foo, 2011. "Emotions and Entrepreneurial Opportunity Evaluation," Entrepreneurship Theory and Practice, , vol. 35(2), pages 375-393, March.
    4. Maresch, Daniela & Leo, Hannes & Walsh, Steven T., 2023. "Hotspurs in, sober bores out: A call and an agenda for entrepreneurship and innovation policies that foster rapidly scaling ventures," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    5. Melissa S. Cardon & Maw–Der Foo & Dean Shepherd & Johan Wiklund, 2012. "Exploring the Heart: Entrepreneurial Emotion is a Hot Topic," Entrepreneurship Theory and Practice, , vol. 36(1), pages 1-10, January.
    6. Arnaldo Camuffo & Alessandro Cordova & Alfonso Gambardella & Chiara Spina, 2020. "A Scientific Approach to Entrepreneurial Decision Making: Evidence from a Randomized Control Trial," Management Science, INFORMS, vol. 66(2), pages 564-586, February.
    7. Amir Emami & Dimo Dimov, 2017. "Degree of innovation and the entrepreneurs’ intention to create value: a comparative study of experienced and novice entrepreneurs," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(2), pages 161-182, August.
    8. Dietmar Grichnik & Alexander Smeja & Isabell Welpe, 2010. "The Importance of Being Emotional: How do Emotions Affect Entrepreneurial Opportunity Evaluation and Exploitation?," Post-Print hal-00856603, HAL.
    9. Cardon, Melissa S. & Gregoire, Denis A. & Stevens, Christopher E. & Patel, Pankaj C., 2013. "Measuring entrepreneurial passion: Conceptual foundations and scale validation," Journal of Business Venturing, Elsevier, vol. 28(3), pages 373-396.
    10. McVea, John F., 2009. "A field study of entrepreneurial decision-making and moral imagination," Journal of Business Venturing, Elsevier, vol. 24(5), pages 491-504, September.
    11. J. Michael Haynie & Dean A. Shepherd & Jeffery S. McMullen, 2009. "An Opportunity for Me? The Role of Resources in Opportunity Evaluation Decisions," Journal of Management Studies, Wiley Blackwell, vol. 46(3), pages 337-361, May.
    12. Blume, Brian D. & Covin, Jeffrey G., 2011. "Attributions to intuition in the venture founding process: Do entrepreneurs actually use intuition or just say that they do?," Journal of Business Venturing, Elsevier, vol. 26(1), pages 137-151, January.
    13. Dew, Nicholas & Read, Stuart & Sarasvathy, Saras D. & Wiltbank, Robert, 2015. "Entrepreneurial expertise and the use of control," Journal of Business Venturing Insights, Elsevier, vol. 4(C), pages 30-37.
    14. Yuval Engel & Ruben van Werven & Annelice Keizer, 2022. "How novice and experienced entrepreneurs name new ventures," Journal of Small Business Management, Taylor & Francis Journals, vol. 60(4), pages 828-858, July.
    15. Corey C. Phelps & Sandip Basu & Suresh Kotha, 2011. "Towards understanding who makes corporate venture capital investments and why," Post-Print hal-00575634, HAL.
    16. Cristina Bettinelli & Salvatore Sciascia & Kathleen Randerson & Alain Fayolle, 2017. "Researching Entrepreneurship in Family Firms," Journal of Small Business Management, Taylor & Francis Journals, vol. 55(4), pages 506-529, October.
    17. Ksenia Podoynitsyna & Hans Van der Bij & Michael Song, 2012. "The Role of Mixed Emotions in the Risk Perception of Novice and Serial Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 36(1), pages 115-140, January.
    18. Marina G. Biniari, 2012. "The Emotional Embeddedness of Corporate Entrepreneurship: The Case of Envy," Entrepreneurship Theory and Practice, , vol. 36(1), pages 141-170, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carlos D. Valladares & Sung Mo Kang & Phoebe Haemin Pahng, 2025. "Movers or thinkers: the effect of new venture teams’ regulatory mode on innovation," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-22, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maw–Der Foo & Marilyn A. Uy & Charles Murnieks, 2015. "Beyond Affective Valence: Untangling Valence and Activation Influences on Opportunity Identification," Entrepreneurship Theory and Practice, , vol. 39(2), pages 407-431, March.
    2. Stroe, Silvia & Sirén, Charlotta & Shepherd, Dean & Wincent, Joakim, 2020. "The dualistic regulatory effect of passion on the relationship between fear of failure and negative affect: Insights from facial expression analysis," Journal of Business Venturing, Elsevier, vol. 35(4).
    3. Sara Sassetti & Giacomo Marzi & Vincenzo Cavaliere & Cristiano Ciappei, 2018. "Entrepreneurial cognition and socially situated approach: a systematic and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 116(3), pages 1675-1718, September.
    4. Wiklund, Johan & Nikolaev, Boris & Shir, Nadav & Foo, Maw-Der & Bradley, Steve, 2019. "Entrepreneurship and well-being: Past, present, and future," Journal of Business Venturing, Elsevier, vol. 34(4), pages 579-588.
    5. Santos, Susana C. & Caetano, António & Costa, Sílvia F. & Rueff Lopes, Rita & Silva, Ana Junça & Neumeyer, Xaver, 2020. "Uncovering the affective turmoil during opportunity recognition and exploitation: A nonlinear approach," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    6. Tori Y. Huang & Vangelis Souitaris & Sigal G. Barsade, 2019. "Which matters more? Group fear versus hope in entrepreneurial escalation of commitment," Strategic Management Journal, Wiley Blackwell, vol. 40(11), pages 1852-1881, November.
    7. David Urbano & Andreu Turro & Mike Wright & Shaker Zahra, 2022. "Corporate entrepreneurship: a systematic literature review and future research agenda," Small Business Economics, Springer, vol. 59(4), pages 1541-1565, December.
    8. Boris Nikolaev & Nadav Shir & Johan Wiklund, 2020. "Dispositional Positive and Negative Affect and Self-Employment Transitions: The Mediating Role of Job Satisfaction," Entrepreneurship Theory and Practice, , vol. 44(3), pages 451-474, May.
    9. Scheaf, David J. & Loignon, Andrew C. & Webb, Justin W. & Heggestad, Eric D. & Wood, Matthew S., 2020. "Measuring opportunity evaluation: Conceptual synthesis and scale development," Journal of Business Venturing, Elsevier, vol. 35(2).
    10. Leonidas A. Zampetakis & Manolis Lerakis & Konstantinos Kafetsios & Vassilis S. Moustakis, 2016. "The moderating role of anticipated affective ambivalence in the formation of entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 815-838, September.
    11. Pham, Dung & Jones, Paul & Dobson, Stephen & Liñán, Francisco & Viala, Céline, 2021. "Entrepreneurial implementation intention as a tool to moderate the stability of entrepreneurial goal intention: A sensemaking approach," Journal of Business Research, Elsevier, vol. 123(C), pages 97-105.
    12. Dheer, Ratan J.S. & Castrogiovanni, Gary J., 2023. "Cognitive adaptability’s impact on entrepreneurial intent: The mediating roles of entrepreneurial passion and efficacy," Journal of Business Research, Elsevier, vol. 160(C).
    13. Mariano Rojas & Karen Watkins-Fassler & Lázaro Rodríguez-Ariza, 2022. "The Life Satisfaction of Owner-Manager Entrepreneurs When the Business of Business is not only Business," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(4), pages 2251-2275, August.
    14. Cacciotti, Gabriella & Hayton, James C. & Mitchell, J. Robert & Allen, David G., 2020. "Entrepreneurial fear of failure: Scale development and validation," Journal of Business Venturing, Elsevier, vol. 35(5).
    15. Cuiping Ma & Jibao Gu & Hefu Liu, 0. "Entrepreneurs’ passion and new venture performance in China," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-26.
    16. Ludvig Levasseur & Jintong Tang & Masoud Karami & Lowell Busenitz & K. Michele Kacmar, 2022. "Increasing alertness to new opportunities: the influence of positive affect and implications for innovation," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 27-49, March.
    17. De Cock, Robin & Denoo, Lien & Clarysse, Bart, 2020. "Surviving the emotional rollercoaster called entrepreneurship: The role of emotion regulation," Journal of Business Venturing, Elsevier, vol. 35(2).
    18. Kollmann, Tobias & Stöckmann, Christoph & Kensbock, Julia M., 2017. "Fear of failure as a mediator of the relationship between obstacles and nascent entrepreneurial activity—An experimental approach," Journal of Business Venturing, Elsevier, vol. 32(3), pages 280-301.
    19. Rodgers, Waymond & Al Shammakhi, Badriya N. & Jeaneth, Johansson & Wincent, Joakim & Adams, Kweku, 2020. "DIY Entrepreneurship: a decision-pathway framework for ethical thought structures," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    20. Pi-Shen Seet & Wee-Liang Tan, 2024. "The impact of positive and negative psychological affect and overconfidence from major family events on new venture survival," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 1617-1647, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:intemj:v:20:y:2024:i:3:d:10.1007_s11365-024-00960-y. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.