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How novice and experienced entrepreneurs name new ventures

Author

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  • Yuval Engel
  • Ruben van Werven
  • Annelice Keizer

Abstract

We examine the role of entrepreneurial experience in shaping a key decision that every entrepreneur has to make: naming their new venture. Using a qualitative approach, we compare and contrast serial and novice entrepreneurs as they name the same company. We find several naming practices and show that novice and serial entrepreneurs use distinct naming strategies reflecting appeals to cognitive and emotional resonance. Our findings contribute to theory on firm names with a much-needed account of naming practices and provide insights for research on legitimation by showing that differences in entrepreneurial experience are consequential for venture naming decisions.

Suggested Citation

  • Yuval Engel & Ruben van Werven & Annelice Keizer, 2022. "How novice and experienced entrepreneurs name new ventures," Journal of Small Business Management, Taylor & Francis Journals, vol. 60(4), pages 828-858, July.
    • Handle: RePEc:taf:ujbmxx:v:60:y:2022:i:4:p:828-858
    DOI: 10.1080/00472778.2020.1738820
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    Cited by:

    1. Juan Camilo Serna-Zuluaga & David Juárez-Varón & Ana Mengual-Recuerda & Ana Medina-López, 2024. "Analysis of the influence of emotions on the decision-making of entrepreneurs using neurotechnologies," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2169-2186, September.
    2. Giulia Nevi & Chiara Ancillai & Federica Pascucci & Rosa Palladino, 2025. "Investigating female entrepreneurship: a micro-perspective of drivers and barriers for aspiring and experienced women entrepreneurs," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-28, December.

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