IDEAS home Printed from https://ideas.repec.org/a/spr/intemj/v17y2021i1d10.1007_s11365-019-00609-1.html
   My bibliography  Save this article

Perceived representation of entrepreneurship in the mass media and entrepreneurial intention

Author

Listed:
  • Ana Laguía

    (Universidad Nacional de Educación a Distancia (UNED))

  • Juan A. Moriano

    (Universidad Nacional de Educación a Distancia (UNED))

Abstract

The effect of the mass media on entrepreneurial intention has received little attention thus far. In addressing this gap, this study explores the influence on entrepreneurial intention of perceived social legitimacy of famous entrepreneurs and entrepreneurship in the media as well as perceived entrepreneurial skills learned through the media. Drawing on the theory of planned behavior, this influence is tested among 320 Spanish participants both directly and indirectly through the three components posited by this theory (i.e., attitudes toward entrepreneurship, subjective norms, and entrepreneurial self-efficacy). The results of partial least squares structural modeling revealed that positive attitudes and entrepreneurial self-efficacy mediated the social legitimacy – entrepreneurial intention and skills – entrepreneurial intention relationships, although subjective norms were not significant. Thus, while previous empirical evidence has indicated a direct link between these variables and entrepreneurial intention, the study of social legitimacy and perceived entrepreneurial skills may benefit from considering this robust theoretical framework. This study also offers practical implications. Television programs and other formats can be useful in entrepreneurship education as pedagogical materials. Additionally, when these programs are broadcast to the general public, it is advisable to test how they influence attitudes, subjective norms, and self-efficacy.

Suggested Citation

  • Ana Laguía & Juan A. Moriano, 2021. "Perceived representation of entrepreneurship in the mass media and entrepreneurial intention," International Entrepreneurship and Management Journal, Springer, vol. 17(1), pages 401-421, March.
    • Handle: RePEc:spr:intemj:v:17:y:2021:i:1:d:10.1007_s11365-019-00609-1
    DOI: 10.1007/s11365-019-00609-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11365-019-00609-1
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11365-019-00609-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Francisco Linan & Alain Fayolle, 2015. "A systematic literature review on entrepreneurial intentions : citation, thematic analyses, and research agenda," Post-Print hal-02313298, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Li, Xing & Yang, Gang & Shao, Tihang & Yang, Dan & Liu, Zimin, 2024. "Does digital infrastructure promote individual entrepreneurship? Evidence from a quasi-natural experiment on the “Broadband China” strategy," Technological Forecasting and Social Change, Elsevier, vol. 206(C).
    2. Yu, Xin & Zhang, Ting & Bogers, Marcel L.A.M., 2023. "Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
    3. Mohammad Tahlil Azim & Md. Mazharul Islam, 2022. "Role of religiosity, social factors, and perceived subjective norms on entrepreneurial intention: a study on tertiary level students," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 12(1), pages 341-356, December.
    4. Jose Ramon Saura & Daniel Palacios-Marqués & Domingo Ribeiro-Soriano, 2023. "Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1696-1722, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexandre Cabagnols & Ali Maâlej & Pierre Mauchand & Olfa Kammoun, 2022. "The determinants of entrepreneurial intention of scientist PhD students: analytical vs emotional formation of the intention," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 4(4), pages 63-82, December.
    2. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    3. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    4. Rajib Roy & Fatima Akhtar & Niladri Das, 2017. "Entrepreneurial intention among science & technology students in India: extending the theory of planned behavior," International Entrepreneurship and Management Journal, Springer, vol. 13(4), pages 1013-1041, December.
    5. Meqbel M. Aliedan & Ibrahim A. Elshaer & Mansour A. Alyahya & Abu Elnasr E. Sobaih, 2022. "Influences of University Education Support on Entrepreneurship Orientation and Entrepreneurship Intention: Application of Theory of Planned Behavior," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    6. Aleciane da Silva Moreira Ferreira & Elisabeth Loiola & Sônia Maria Guedes Gondim & Cícero Roberto Pereira, 2022. "Effects of Entrepreneurial Competence and Planning Guidance on the Relation Between University Students’ Attitude and Entrepreneurial Intention," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 31(1), pages 7-29, March.
    7. Diana Traikova & Tatiana S. Manolova & Judith Möllers & Gertrud Buchenrieder, 2017. "Corruption Perceptions And Entrepreneurial Intentions In A Transitional Context–The Case Of Rural Bulgaria," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-21, September.
    8. Hoang, Giang & Luu, Tuan Trong & Le, Thuy Thu Thi & Tran, Anh Kim Thi, 2022. "Dark Triad traits affecting entrepreneurial intentions: The roles of opportunity recognition and locus of control," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    9. Natalie Brüne & Eva Lutz, 2020. "The effect of entrepreneurship education in schools on entrepreneurial outcomes: a systematic review," Management Review Quarterly, Springer, vol. 70(2), pages 275-305, May.
    10. repec:grm:ecoyun:202018 is not listed on IDEAS
    11. Colin Donaldson, 2019. "Intentions resurrected: a systematic review of entrepreneurial intention research from 2014 to 2018 and future research agenda," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 953-975, September.
    12. Desislava Yordanova & José António Filipe & Manuel Pacheco Coelho, 2020. "Technopreneurial Intentions among Bulgarian STEM Students: The Role of University," Sustainability, MDPI, vol. 12(16), pages 1-19, August.
    13. Lizette Huezo-Ponce & Virginia Fernández-Pérez & Lázaro Rodríguez-Ariza, 2021. "Emotional competencies and entrepreneurship: modeling universities," International Entrepreneurship and Management Journal, Springer, vol. 17(3), pages 1497-1519, September.
    14. Takawira Munyaradzi Ndofirepi, 2020. "Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-20, December.
    15. Melodi Botha & Alex Bignotti, 2017. "Exploring moderators in the relationship between cognitive adaptability and entrepreneurial intention: findings from South Africa," International Entrepreneurship and Management Journal, Springer, vol. 13(4), pages 1069-1095, December.
    16. Francisco J. García-Rodríguez & Inés Ruiz-Rosa & Desiderio Gutiérrez-Taño & Esperanza Gil-Soto, 0. "Entrepreneurial intentions in the context of a collectivist economy: a comparison between Cuba and Spain," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-19.
    17. Aurora A. C. Teixeira & Rosa Portela Forte, 2017. "Prior education and entrepreneurial intentions: the differential impact of a wide range of fields of study," Review of Managerial Science, Springer, vol. 11(2), pages 353-394, March.
    18. Marcus Dejardin, 2019. "La sensibilisation à l’esprit d’entreprendre dans l’enseignement secondaire du système éducatif," Post-Print halshs-02055543, HAL.
    19. Gieure, Clara & Benavides-Espinosa, María del Mar & Roig-Dobón, Salvador, 2020. "The entrepreneurial process: The link between intentions and behavior," Journal of Business Research, Elsevier, vol. 112(C), pages 541-548.
    20. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, vol. 11(24), pages 1-29, December.
    21. Lortie, Jason & Cox, Kevin C. & Roundy, Philip T., 2022. "Social impact models, legitimacy perceptions, and consumer responses to social ventures," Journal of Business Research, Elsevier, vol. 144(C), pages 312-321.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:intemj:v:17:y:2021:i:1:d:10.1007_s11365-019-00609-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.