Strategic entrepreneurship: Content, process, context, and outcomes

Strategic entrepreneurship (SE) is typically defined as organizationally consequential innovations within existing firms that involve the combination/integration of opportunity- and advantage-seeking behaviors. Focused on the transformation of organizations through innovation, SE is a construct that has generated much practitioner and scholarly interest in the preceding decades. Building upon the many contributions already observed on the topic, this paper aims to identify current limitations and central research issues of SE. Borrowing a framework from the change management literature, I diagnose current conceptualizations of SE and promote future research through careful consideration of the content, process, context, and relevant outcomes of SE. Examination of the extant literature would suggest there is still ample room for scholars to contribute to properly defining SE, understanding exactly how SE is manifest in organizations, uncovering relevant and opportune internal and external environments for SE to pervade, and identifying pertinent consequences and results from successful SE.