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Critical success factors in early new product development: a review and a conceptual model

Author

Listed:
  • Henrik Florén

    (Halmstad University)

  • Johan Frishammar

    (Luleå University of Technology)

  • Vinit Parida

    (Luleå University of Technology)

  • Joakim Wincent

    (Luleå University of Technology
    Hanken School of Economics)

Abstract

The literature on the front end in the New Product Development (NPD) literature is fragmented with respect to the identification and analysis of the factors that are critical to successful product development. The article has a two-fold purpose. First, it describes, analyses, and synthesizes those factors through a literature review of the research on the front end in NPD. Second, it conceptualizes a framework that features two types of success factors: foundational success factors (common to all the firm’s projects) and project-specific success factors (appropriate for the firm’s individual projects). The article makes recommendations for the management of this important phase of product development, discusses limitations of relevant previous research, and offers suggestions for future research. The article makes a theoretical contribution with its analysis and synthesis of the reasons for success in front-end activities and a practical contribution with its conceptual framework that can be used as an analytical tool by firms and their product managers.

Suggested Citation

  • Henrik Florén & Johan Frishammar & Vinit Parida & Joakim Wincent, 2018. "Critical success factors in early new product development: a review and a conceptual model," International Entrepreneurship and Management Journal, Springer, vol. 14(2), pages 411-427, June.
    • Handle: RePEc:spr:intemj:v:14:y:2018:i:2:d:10.1007_s11365-017-0458-3
    DOI: 10.1007/s11365-017-0458-3
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    References listed on IDEAS

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    1. Jacob Goldenberg & Donald R. Lehmann & David Mazursky, 2001. "The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success," Management Science, INFORMS, vol. 47(1), pages 69-84, January.
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    Cited by:

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