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Critical Success Factors of New Product Development: Evidence from Select Cases

Author

Listed:
  • Dwivedi Rajeev

    (Eastern Washington University, United States)

  • Karim Fatma Jaffar

    (Salma’s Collections Boutique, Dubai, United Arab Emirates)

  • Starešinić Berislava

    (Privredna banka d.d., Croatia)

Abstract

Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms. Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai. Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor. Conclusions: Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.

Suggested Citation

  • Dwivedi Rajeev & Karim Fatma Jaffar & Starešinić Berislava, 2021. "Critical Success Factors of New Product Development: Evidence from Select Cases," Business Systems Research, Sciendo, vol. 12(1), pages 34-44, May.
    • Handle: RePEc:bit:bsrysr:v:12:y:2021:i:1:p:34-44:n:13
    DOI: 10.2478/bsrj-2021-0003
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    References listed on IDEAS

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    1. Sophie I. Hallstedt & Ola Isaksson & Anna Öhrwall Rönnbäck, 2020. "The Need for New Product Development Capabilities from Digitalization, Sustainability, and Servitization Trends," Sustainability, MDPI, vol. 12(23), pages 1-26, December.
    2. Henrik Florén & Johan Frishammar & Vinit Parida & Joakim Wincent, 2018. "Critical success factors in early new product development: a review and a conceptual model," International Entrepreneurship and Management Journal, Springer, vol. 14(2), pages 411-427, June.
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    More about this item

    Keywords

    new product development; critical success factors; business success and qualitative study;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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