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Disruptive innovation of cryptocurrencies in consumer acceptance and trust

Author

Listed:
  • Julio C. Mendoza-Tello

    (Central University of Ecuador)

  • Higinio Mora

    (University of Alicante)

  • Francisco A. Pujol-López

    (University of Alicante)

  • Miltiadis D. Lytras

    (American College of Greece
    King Abdulaziz University)

Abstract

Cryptocurrencies have the potential to become a disruptive innovation because they define a new paradigm: the decentralization of trust in secure electronic transactions without the need for a central control authority. Cryptocurrencies arouse interest in society because they reformulate the generation and transference of money. The aim of this paper is to investigate the role of the disruptive innovation of cryptocurrencies in the acceptance and trust perceived by users with regard to the monetary transactions generated in e-commerce. This paper defines a model using constructs from the technology acceptance model, trust and perceived risk. This model is evaluated using partial least squares analysis. The findings affirm that perceived trust, perceived risk, and perceived ease of use are not strong predictors of the intention to use cryptocurrencies and that the strength of their effects on the intention to use is determined by the perceived usefulness of adopting the mentioned disruptive innovation. This preliminary study makes a significant contribution to consumer behaviour research by analysing a cryptocurrency acceptance model for C2C e-commerce. The theoretical and practical contributions are detailed in the final section of the paper.

Suggested Citation

  • Julio C. Mendoza-Tello & Higinio Mora & Francisco A. Pujol-López & Miltiadis D. Lytras, 2019. "Disruptive innovation of cryptocurrencies in consumer acceptance and trust," Information Systems and e-Business Management, Springer, vol. 17(2), pages 195-222, December.
    • Handle: RePEc:spr:infsem:v:17:y:2019:i:2:d:10.1007_s10257-019-00415-w
    DOI: 10.1007/s10257-019-00415-w
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    2. Bettina Distel & Holger Koelmann & Ralf Plattfaut & Jörg Becker, 2022. "Watch who you trust! A structured literature review to build a typology of e-government risks," Information Systems and e-Business Management, Springer, vol. 20(4), pages 789-818, December.
    3. Untung Rahardja & Shih-Chih Chen & Yu-Chun Lin & Tsung-Chieh Tsai & Qurotul Aini & Asif Khan & Fitra Putri Oganda & Elisa Royani Dewi & Ying-Chieh Cho & Chung-Hao Hsu, 2023. "Evaluating the Mediating Mechanism of Perceived Trust and Risk toward Cryptocurrency: An Empirical Research," SAGE Open, , vol. 13(4), pages 21582440231, December.
    4. Angerer, Martin & Hoffmann, Christian Hugo & Neitzert, Florian & Kraus, Sascha, 2021. "Objective and subjective risks of investing into cryptocurrencies," Finance Research Letters, Elsevier, vol. 40(C).
    5. Eloy Gil-Cordero & Juan Pedro Cabrera-Sánchez & Manuel Jesús Arrás-Cortés, 2020. "Cryptocurrencies as a Financial Tool: Acceptance Factors," Mathematics, MDPI, vol. 8(11), pages 1-16, November.
    6. Arpaci, Ibrahim, 2023. "Predictors of financial sustainability for cryptocurrencies: An empirical study using a hybrid SEM-ANN approach," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    7. Sundararaj, Vinu & Rejeesh, M R, 2021. "A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

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