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The influence of website functionality, drivers and perceived risk on customer satisfaction in online shopping: an emerging economy case

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  • Urvashi Tandon

    (Thapar University)

  • Ravi Kiran

    (Thapar University)

  • Ash N. Sah

    (Thapar University)

Abstract

The study analyzed website functionality, perceived risk and drivers of online shopping to evaluate their impact on customer satisfaction in India. The study empirically validates ease of ordering, Cash-on-delivery mode of payment, website functionality and different facets of perceived risk with Unified theory of acceptance and use of technology 2 (UTAUT2) (Venkatesh et al. in MIS Q 36(1):157–178, 2012). Findings of the study revealed that perceived risk had a negative relation with customer satisfaction where as the website functionality and drivers were positively associated with customer satisfaction. The research will help online retailers to recognize the important success factors that instill confidence among the consumers in developing economies. The study will also help online retailers to focus in the right direction to eliminate threats and convert non shoppers to online shoppers. The study throws light on a new aspect to research by validating the role of cash-on-delivery (COD) mode of payment as a construct and ease of ordering as new dimension to UTAUT2.

Suggested Citation

  • Urvashi Tandon & Ravi Kiran & Ash N. Sah, 0. "The influence of website functionality, drivers and perceived risk on customer satisfaction in online shopping: an emerging economy case," Information Systems and e-Business Management, Springer, vol. 0, pages 1-35.
    • Handle: RePEc:spr:infsem:v::y::i::d:10.1007_s10257-017-0341-3
    DOI: 10.1007/s10257-017-0341-3
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    References listed on IDEAS

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    Cited by:

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    2. Eduard Cristobal-Fransi & Francisco Hernández-Soriano & Berta Ferrer-Rosell & Natalia Daries, 2019. "Exploring Service Quality among Online Sharing Economy Platforms from an Online Media Perspective," Sustainability, MDPI, vol. 11(13), pages 1-18, July.
    3. Ioannis Krasonikolakis & Adam Vrechopoulos & Sergios Dimitriadis & Nancy Pouloudi, 2021. "User perceptions of 3D online store designs: an experimental investigation," Information Systems and e-Business Management, Springer, vol. 19(4), pages 1321-1354, December.
    4. Ellen Van Droogenbroeck & Léon Van Hove, 2021. "Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model," ULB Institutional Repository 2013/324918, ULB -- Universite Libre de Bruxelles.
    5. Yin Ma & Athapol Ruangkanjanases & Shih-Chih Chen, 2019. "Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites," Sustainability, MDPI, vol. 11(21), pages 1-17, October.
    6. Zhou, Min & Huang, Jinlong & Wu, Kexin & Huang, Xin & Kong, Nan & Campy, Kathryn S., 2021. "Characterizing Chinese consumers’ intention to use live e-commerce shopping," Technology in Society, Elsevier, vol. 67(C).
    7. Younghoon Chang & Siew Fan Wong & Christian Fernando Libaque-Saenz & Hwansoo Lee, 2019. "e-Commerce Sustainability: The Case of Pinduoduo in China," Sustainability, MDPI, vol. 11(15), pages 1-23, July.
    8. Ellen Van Droogenbroeck & Leo Van Hove, 2021. "Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model," Sustainability, MDPI, vol. 13(8), pages 1-27, April.
    9. Julio C. Mendoza-Tello & Higinio Mora & Francisco A. Pujol-López & Miltiadis D. Lytras, 2019. "Disruptive innovation of cryptocurrencies in consumer acceptance and trust," Information Systems and e-Business Management, Springer, vol. 17(2), pages 195-222, December.
    10. Lima Nasrin Eni, 2021. "Factors Affecting Online Shopping Attitude: A Study on Educated Customers of Rangpur Division in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 5(1), pages 1-13.

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