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Towards a framework for sustaining Green IT initiatives: an empirical investigation

Author

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  • Krishnadas Nanath

    (Middlesex University Dubai)

  • R Radhakrishna Pillai

    (Indian Institute of Management)

Abstract

With several studies investigating the adoption of Green IT and the factors that lead to its successful adoption, it is important to look into the continuity of Green IT initiatives in the long run. We investigate the factors that contribute to the continuity of Green IT efforts using resource-based explanations and a natural resource-based view. We also devise a method to classify firms into Sustainers and Non-Sustainers from the Program sustainability view and literature. With Green IT data (primary and secondary) collected from Indian firms, we use Discriminant analysis to identify the key factors that distinguish between Sustainers and Non-Sustainers. The analysis revealed that the organizational Green IT system, organizational flexibility, Green IT service adoption, and Green IT process innovation became significant discriminators between sustainers and non-sustainers.

Suggested Citation

  • Krishnadas Nanath & R Radhakrishna Pillai, 2021. "Towards a framework for sustaining Green IT initiatives: an empirical investigation," Information Technology and Management, Springer, vol. 22(3), pages 193-206, September.
    • Handle: RePEc:spr:infotm:v:22:y:2021:i:3:d:10.1007_s10799-021-00332-w
    DOI: 10.1007/s10799-021-00332-w
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    1. Mohammed Musa Bayero, 2023. "IT Infrastructure, Knowledge Management and Firm Competitiveness: Exploring Mediating Role of IT Outsourcing in Nigeria," International Journal of Global Business and Competitiveness, Springer, vol. 18(1), pages 43-58, June.

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