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Enhancing the smart tourism experience through geotag

Author

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  • Namho Chung

    (Kyung Hee University)

  • Inessa Tyan

    (Kyung Hee University)

  • Heejeong Han

    (Kyung Hee University)

Abstract

Geotagging which is one of the newest technologies in the smart tourism field is reckoned as being very useful for travelers in enhancing visiting experience. This study, focusing on the perspective of traveler’s readiness and technology acceptance model with hedonic view, aims at analyzing the relationships between traveler’s readiness, geotag technology perception and geotag adoption. In this study, the negative and insignificant relationship between traveler’s readiness and geotag usefulness were found. Positive relationships between traveler’s readiness and geotag ease of use and enjoyment were found. The influence of geotag ease of use on its usefulness was also found. Besides, the results show that both geotag ease of use and geotag enjoyment significantly influence its use intention. However, geotag usefulness didn’t significantly affect the geotag use intention. This study hopes to contribute in theoretical and practical ways, providing more information about how traveler’s readiness and technology perception factors influence geotag use intention.

Suggested Citation

  • Namho Chung & Inessa Tyan & Heejeong Han, 2017. "Enhancing the smart tourism experience through geotag," Information Systems Frontiers, Springer, vol. 19(4), pages 731-742, August.
    • Handle: RePEc:spr:infosf:v:19:y:2017:i:4:d:10.1007_s10796-016-9710-6
    DOI: 10.1007/s10796-016-9710-6
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    Cited by:

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    2. Femenia-Serra , Francisco & Neuhofer, Barbara, 2018. "Smart tourism experiences: conceptualisation, key dimensions and research agenda," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 42, pages 129-150.
    3. Chang, Yu-Wei & Chen, Jiahe, 2021. "What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Francesc González-Reverté & Pablo Díaz-Luque & Joan Miquel Gomis-López & Soledad Morales-Pérez, 2018. "Tourists’ Risk Perception and the Use of Mobile Devices in Beach Tourism Destinations," Sustainability, MDPI, vol. 10(2), pages 1-21, February.
    5. Jahyun Goo & C. Derrick Huang & Chul Woo Yoo & Chulmo Koo, 2022. "Smart Tourism Technologies’ Ambidexterity: Balancing Tourist’s Worries and Novelty Seeking for Travel Satisfaction," Information Systems Frontiers, Springer, vol. 24(6), pages 2139-2158, December.
    6. Chia-Ying Li & Yu-Hui Fang & Badri Munir Sukoco, 2021. "Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 281-308, June.
    7. Michael A. Erskine & Dawn G. Gregg & Jahangir Karimi & Judy E. Scott, 2019. "Individual Decision-Performance Using Spatial Decision Support Systems: A Geospatial Reasoning Ability and Perceived Task-Technology Fit Perspective," Information Systems Frontiers, Springer, vol. 21(6), pages 1369-1384, December.
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    9. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.

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