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Factors influencing online shopping behavior of university students

Author

Listed:
  • Ashish Kumar

    (Manipal University Jaipur)

  • Monika Saini

    (Manipal University Jaipur)

  • Preeti Hans

    (Manipal University Jaipur)

Abstract

This article is focused on examining the factors that influence the online shopping behaviour of university students. A very less studies, have been carried out which explicitly addressed the impact of gender, locality, year of study and stream of students on the factors influencing online shopping. Using exploratory factor analysis and non-parametric testing tools, the present study examines gender, locality, stream, and year of study differences across the four factors. The empirical study demonstrate that among four factors some have significant differences with the factors named as security & description, convenience, captivating and promotion. The results also show that stream of students have no significant difference with four factors.

Suggested Citation

  • Ashish Kumar & Monika Saini & Preeti Hans, 2019. "Factors influencing online shopping behavior of university students," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(4), pages 861-865, August.
    • Handle: RePEc:spr:ijsaem:v:10:y:2019:i:4:d:10.1007_s13198-019-00797-7
    DOI: 10.1007/s13198-019-00797-7
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    References listed on IDEAS

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    1. Rodgers, Shelly & Harris, Mary Ann, 2003. "Gender and E-Commerce: An Exploratory Study," Journal of Advertising Research, Cambridge University Press, vol. 43(3), pages 322-329, September.
    2. Virginia Ilie & Craig Van Slyke & Gina Green & Hao Lou, 2005. "Gender Differences in Perceptions and Use of Communication Technologies: A Diffusion of Innovation Approach," Information Resources Management Journal (IRMJ), IGI Global, vol. 18(3), pages 13-31, July.
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    Cited by:

    1. Gobinda Roy & Rajarshi Debnath & Partha Sarathi Mitra & Avinash K. Shrivastava, 2021. "Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 12(5), pages 895-909, October.

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